Three Things You Need to Do for Successful Digital Marketing

by Kevin Smith Author

Hiring a digital marketing agency in Atlanta is perhaps the easiest way to get a hold of your digital marketing process. They have studied how the Internet works and can cut years off your learning curve. If you're not in a position to hire a digital marketing company, you should at least start your process with these three tips.

Get Email Addresses

Do you remember that time when MySpace was the big thing? Just because something is huge, doesn't mean it's going to stay around forever, and this is especially true abut social media sites. Worse, you could spend all of your time making beautiful pages for your business on a social media site only to have that social medium devalue business postings and cut access off to your customers unless you pay for ads. (It's happened, and it's going to happen again.) Having your fans email addresses and using email campaigns is the only way to control what your customers see and how often. Don't let someone else control who sees your posts and who misses them. Give that choice to your fans. Email campaigns still work, and as long as you're providing value, your customers will love to get them.

Get Visual Aids

If you have a blog post, you should know that posts with feature photos perform better than posts without photos. If you want to get more out of your posts, you need to share something that is useful and easy to understand. Infographics present useful information in a way that people can quickly grasp. They are often shared, and as long as you have your website and contact info on it, they make for great marketing pieces. Videos are a good way to keep people on your site longer, or to use at YouTube, the second largest search engine online, to get noticed. Be sure to keep your visual aids on brand.

Get Social

If you have a social media page and all you do is push advertising, you're doing it wrong. The keyword in social media is "social." Don't just interact with your fans and customers. Interact with people that show up on your timeline. A digital marketing agency in Atlanta can help you find the right balance for all your digital marketing needs, including how often you should post to various social media pages and how to leverage your brand vis-a-vis your social media presence.