The Top 7 B2B Web Design Strategies of 2021

At least 66% of website visitors would rather look at an aesthetically designed B2B website than plain ones, and therein lies the key to putting great web design strategies in place for 2021. As businesses continue to reach out to audiences via user experience design rather than sales appointments, influencing your business client through a well-thought-out layout and optimized behavioral elements has become critically important. This article discusses the top 7 B2B design strategies of 2021 that will help nurture leads as well as bring about maximum conversion.

1. Make it Easy to Research: One reason why B2B users prefer not to talk to salespeople is that most of the former are subject experts while most of the latter are not. If your B2B client is a C-suite executive, she is already at the peak of her career and does not need you to explain mundane features in a muddled fashion. That is why such users will prefer to do their own research. Because your website content and graphics can be prepared by putting in a lot of research and time you should design your website in a manner that makes it easy for the visitor to get to the main features and benefits quickly and conveniently. Infographics, or product information present in visual graphic form, is a great way of putting across your point. Quoting authoritative sources so that the user gains trust in your messaging is vitally important. Also, crucial is providing comparisons of benefits/features with other similar products in the market.

2. Visual Storytelling via Video: When explaining how certain features are going to lead to certain benefits, create a logical and compelling video script. Remember that cognitive science supports learning and retention via visual media. 70% of sensory receptors are in the eyes. B2B users will appreciate good business logic when they see it.

3. Make Shorter Home and Landing Pages: It’s okay to shift content to another page when descriptions are extremely long. Like most people, B2B users, are likely to get bored of reading long pages below the fold. Ensure that features and benefits are concise enough and precise enough to cover most scenarios/user problems. You can add hyperlinks to discuss each concept in greater detail.

4. Prop your Product Claims with Case Studies and Testimonials: If you have a big achievement, flaunt it. Case studies have been ranked as one of the top 2 most influential conversion strategies being used. Figures such as number of subscribers, number of satisfied clients, awards and recognitions go a long way in supporting the claims about features and benefits that you would have mentioned above the fold.

5. Organize your Website by Pain Points/User Problems: Solutions to pain points are what B2B users are searching for online. By categorizing your website pages according to the problems your product solves, not only are you making it easier for the user to search answers to their queries, you are also helping search engines to index and rank your website for higher SEO.

6. Peer-Reviewed Feedback: More than 92% of B2B users trust feedback from their peers. Ensure that your website has enough forms, which are also quick and easy to fill, to gather positive feedback as well as negative ones (for passing on to the product development team). 

7. Organize and Invite People to Webinars: In the absence of physical conferences where debates can take place on the efficacy of product solutions you can earn a lot of goodwill and client contacts by organizing/hosting webinars and inviting authoritative dignitaries to speak on advanced subjects. You can later use the content thus generated in pointing out how your product has evolved to solve particular pain points.

Support your website user experience with impactful photography and employ mobile and tablet-responsive design. Because your B2B decision-makers are going to busy people, they would quite often be viewing your website on their smartphones or tablets. 

For more information on how graphical elements can impact your client outreach, click here.

Also View: WordPress Development Company

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