The SEO Process and the Mistakes Often Made Along the Way

When it comes to search engine optimisation, there will not always necessarily be a specific process followed for every campaign. Rather, most SEO consultants will develop a unique plan for each SEO client.

However, while each client has custom needs there are some similarities in the approach and strategy of an SEO campaign.

What Does a Typical Search Engine Optimization Campaign Look Like?

The first step of most SEO campaigns is the Research and Analysis stage. This involves gathering information about the client, analysing their website structure, reviewing their possibilities for links, and measuring current website traffic. Once this step has been taken, you can move on to Strategy Development, which is when the SEO consultant determines a plan for the link building, keywords, content, copywriting and all other parts of the project.

Once the keywords have been finalized and the plan has been approved, it will read the Implementation stage. This might involve having copywriters create content that targets keywords, carrying out link building campaigns and any other strategies laid out in the plan.

Once the SEO campaign has been initially established it will enter the Maintenance stage. The SEO firm will usually provide weekly or monthly updates according to a pre-established action plan.

Common SEO Mistakes

The process of creating and maintaining an effective SEO campaign is quite straightforward, but each step of the process needs to be done correctly in order to achieve the desired results. What are some of the major search engine optimisation mistakes that we make during the process?

Targeting the wrong keywords. Sometimes even experienced SEO consultants can make this mistake, as they might choose a keyword that is descriptive of the website but isn’t something that the average user would search for.Lack of maintenance. SEO isn’t just a “fix it and forget it” process – it is something that you must consistently maintain. If you forget about your website and let it languish without updates, you will see it dropping back down in the rankings.Duplicate content. If you have content on your website that also exists on other websites, or on two pages of your website, Google will find this and penalize you for it. Use a tool such as Copyscape to ensure that your website copy is completely unique.Targeting your keywords based on traffic and not conversion rate. Sure, the keyword might be bringing in a lot of hits – but are those hits translating into sales?

These are just a few of the common SEO mistakes that should be avoided within the process.

Boss Digital Can Deliver an Effective SEO Campaign

Boss Digital SEO Hong Kong experts have more than 10 years of experience in the business delivering Search Engine Optimization campaigns to their clients. They have achieved outstanding results in a range of competitive online industries, thanks to their effective SEO HK techniques and expertise. If you are looking for Hong Kong SEO Company that will create tailored solutions for your business and help you build your brand, why not contact them today?

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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