The Secret Of Getting Perfect Reviews For Local SEO Campaign

by Vikash Singh Shopify Developer In India

Have you ever bought a recently launched, expensive product without reading any reviews? Your answer is mostly never. It is a crucial step in the consumer cycle to take feedback about the product from other customers. If this step is skipped, there are chances that the customer will not buy the product. This is why it is crucial for every business to stock up on genuine reviews. It is regarded by any Best Local SEO Company In India as their top duty for their client's online review marketing strategy. 

Do businesses often wonder How the Best Local SEO Company In India ends up getting positive reviews for their clients? This makes them frantically search for queries like Top Local SEO Company Near Me or Best Local SEO Company Near Me. However, no company will spill their beans, will they? 

Well, here are a few sources of reviews and some tips:

●     Google Business Profile

●     Social Media Platforms

●     Product Review Websites 

Google Business Profile: 

Reviews posted on GBP or Google Business Profile impact the star rating visible on the Google Search and Map Results. This rating and the total number of reviews then impact the ranking of the website in the local pack. Excellent customer service and impeccable product and service quality are things that urge customers to drop a review. Before we discuss some tips that can get you more reviews on your GBP. 

Let's first discuss the steps to prepare your GBP: 

●     Go to the official website in order to claim the GBP

●     You can choose or create the Google account you want to use for your business.

●     Search for your business by entering your name and address.

●     Select the appropriate location by clicking on it.

●     The Google verification process requires you to verify your ownership of the business location. Click "Mail me my Code."

●     Make your profile as visually appealing as possible, emphasizing which aspects of your business and your products are most visually appealing.

●     Dress up your profile as you would your own website by updating all fields and descriptions. 

Now how to get more reviews? Here are some tips: 

●     You can use your email marketing campaigns to ask your customers to leave Google Reviews by attaching the link to your GBP with the emails. 

●     Consider segmenting your audience and requesting reviews from those most likely to be long-term customers by looking for correlations between quantifiable interactions and customer lifetime value. 

●     Teach your customer interaction staff to ask for reviews and feedback. They must ask for reviews if the customer seems satisfied. 

●     Prepare tutorial materials and have teaching staff teach the customers on how to leave reviews 

Social Media Platforms: 

Social Media has become the marketing hub for businesses today. With the facility of paid ads, they also utilize the benefits of social media through review marketing strategies. 

All of the above-mentioned tips do apple to get reviews on social media as well, with the following additional tips:

 

●     Reply to the reviews on all platforms: Irrespective of the review being positive or negative, it is important for the brand to respond to the review. This lets customers know that the brand is active and their opinions matter and are being attended to.

 

●     Provide solutions to unsatisfied customers with negative reviews: The response to negative reviews must not be in any way offensive. Instead, you must offer a solution to the problem of the person.

 

●     Share Customer Reviews: It is important for people to take notice of the person who left the review. In order for this to happen, you must share the reviews by pinning them. If the person's mutuals take notice, they might also leave a review or explore your brand. 

Product Review Websites: 

These sites are third-party websites created with the purpose of helping companies earn reviews. If you are wondering why customers would even prefer to leave reviews on these sites? It is because customers trust these reviews as they are on a third-party website, believing that these reviews must be genuine. If a company earns positive reviews on such sites, then it helps them establish a brand presence over the internet, boosts its credibility and also positively impacts its ranking. There are several ways in which reviews on these sites are superior to any other platform. These platforms are trusted by Google itself, as the reviews are included among the Google Shopping ads. These platforms also have the schema markup feature, which is a must if you want your star ratings to be listed on Google's Search Results. 

Final Words 

Instead of searching for Top Local SEO Company Near Me or Best Local SEO Company Near Me, it is better to make sure that any company claiming to be the Best Local SEO Company In India really cares about reviews.

 

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Created on Nov 23rd 2022 05:33. Viewed 214 times.

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