The Role of Kentico in Building High-Performing Websites

Kentico is a powerful content management system (CMS) that is designed to help businesses build high-performing websites. This CMS provides a range of features that make it easy for companies to create and manage their website content, and it is widely used by organisations of all sizes around the world. In this article, we'll explore the role of Kentico in building high-performing websites and compare it with other popular CMS products. 

But before we dive into its features, let’s take a brief look at the evolution of this product over the years.

Kentico was founded in 2004 by Petr Palas, a software developer from the Czech Republic. He saw a need for a more user-friendly and cost-effective CMS that could help businesses of all sizes create and manage their online content. The first version was launched in 2005, and it quickly gained popularity among small and medium-sized businesses in the Czech Republic and Europe.

In 2008, Kentico expanded its operations to North America, allowing the company to tap into the growing demand for CMS platforms in the United States and Canada. Over the next few years offices opened in the United Kingdom, Australia, and the Netherlands. This expansion helped Kentico gain a foothold in new markets and attract customers from around the world.

As the demand for online content and e-commerce solutions grew, Kentico continued to innovate. In 2012, the company launched Kentico EMS (Enterprise Marketing Solution), which combined its CMS with e-commerce and online marketing tools to create a comprehensive digital experience platform. It quickly gained traction among large enterprises, including Microsoft, McDonald's and Vodafone.

Kentico also invested heavily in research and development, continuously updating its platform to stay ahead of the curve. In 2018, the company introduced Kentico Cloud, a headless CMS that allows developers to create and manage content across multiple channels using a single API.

By staying ahead of the curve and continually improving its products and services, Kentico has become a leading provider of content management, e-commerce, and online marketing solutions for businesses of all sizes. Let’s take a look at how it can help companies today in building high-performing websites.

Kentico provides an intuitive content management interface that makes it easy for businesses to create and manage their website content. With Kentico, companies can create custom content types, manage media files, and publish content to multiple channels, including websites, mobile apps, and social media.

Kentico includes a range of marketing automation features that make it easy for businesses to create and manage marketing campaigns. These features include email marketing, lead scoring, and A/B testing, which can help organisations improve their marketing ROI.

Kentico provides a range of e-commerce features, including product management, shopping cart functionality and payment gateway integration. These features make it easy for businesses to sell products online and manage their online store.

Kentico provides a range of customisation and integration options that make it easy for companies to tailor the CMS to their specific needs. Kentico supports a range of programming languages, including .NET and JavaScript, which makes it straightforward for developers to create custom modules and functionality.

Compared to other CMS products, Kentico stands out for its wide range of features and its focus on providing a complete solution for businesses. Other popular CMS products, such as WordPress and Drupal, provide similar features, but they may require additional plugins or customisation to achieve the same level of functionality as Kentico. One area where Kentico may fall behind other CMS products is in its community and developer support. While Kentico has a strong community of users and developers, it may not have the same level of support as other popular CMS products.

A Kentico Develop Gold Partner is a business partner who has met the stringent requirements and standards set by Kentico themselves. This status is the highest level of partnership available in their program.

To become a Partner, a business must demonstrate a high level of expertise in developing solutions and delivering services using Kentico's CMS and related technologies. They must have a proven track record of delivering high-quality projects on time and within budget, and have a team of certified developers and marketers.

A Gold Kentico development services partner has access to exclusive resources and support, including early access to new products and updates, training and certification programs, and marketing and sales tools. This partnership also indicates a strong commitment to ongoing innovation, excellence in customer service, and a focus on delivering exceptional value to clients.

Partnering with a Kentico Develop Gold Partner for your website development in Melbourne, or elsewhere, can be a valuable asset for any business looking to develop a robust and effective online presence that meets their unique needs and goals.

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