The role of app ratings in the early stages of app promotion

by David C. ASO Expert

With the fierce competition in app promotion niche, most app developers faced a big challenge to grow app downloads and revenues. Therefore, to promote apps, they have to try their best to find some effective methods to achieve this goal, including optimizing app title, icon, description, screenshots and reviews. Actually, app rating is also an important factor of app promotion. This post will introduce the importance and influence of app ratings in detailed, and the reasons why you should buy app ratings to promote your app. Go on reading to learn about it.

The importance of app ratings

App ratings have a huge impact on installs on app stores. If you have an app that has more 4/5-star ratings, there is no doubt that you will get more app downloads than other apps that have low app ratings. Also, about 85% users would like to install an app owning more high ratings when they search some relevant keywords on app stores. Therefore, if you want to promote your app so that get increasing installs in the early stages, you have to notice the importance of app ratings.

Also, more 4/5-star ratings can help you build a reputed app so that boost app installs in a short time. An app with more high ratings indicates it fits for most people and it is valued to install with high-quality content. Indeed, once the reputation and installs are improved, you will be amazed at your app ranking and revenues.

The influences of high app ratings

Improve the conversion rate of your app

According to the investigation, 15% users would download an app with a 2-star rating, 50% would consider installing an app with a 3-star rating, while 96% users would install an app with a 4-star rating. That means app ratings have a great influence on app conversion rate. The more high ratings you get, the more installs you gain.

Affect the user behaviors

App user behavior is one of the most important reference frames of app promotion, which can help developers find targeted users and update their apps to cater for the needs of users. Also, if users install your app with its function and features, they likely buy your in-app service with the 4/5-star ratings, which can drive you to grow your revenues to a large extent.

Boost your app ranking on app stores

As all the factors mentioned above, app store ratings can affect app’s conversion rate, reputation, installs and user behaviors. If you get all these factors improved, your app ranking will climb to #1 on app stores at soon.

The benefits of buying app ratings

After we learn about the two essential aspects above, how to get app store ratings is the core part for app developers to promote their apps. You can get high app ratings from your friends and relatives, exchange ratings with other developers, advertise in some social media and forums, etc. While, the result of these methods is not always satisfying. The most effective way is to buy app ratings from a reliable company, you can learn the benefits of this method in below.

Professional team

If you buy app ratings from a reputed company, you will get a great service from the professional team. They will analyze your app according to their specialized experience, and draw a suitable plan for you. For example, they will analyze your app’s function, ranking, retention rate and other important factors so that figure out the volume of ratings you need.

Guaranteed service

Most companies that provide app ratings have guaranteed service to make developers risk-free and worry-free. In order to stand out from other competitors, they can ensure the ratings are all from real users, and you can get the same installs with 4/5-star ratings, like buyappratings. If you have any question about their service, you could contact their support at any time.

Time-saving reduces effort

If you cooperate with a reliable company to get app ratings, which can save you much time and efforts. You just tell the experts your needs and goals, they will give you a happy result. You can use the saved time and efforts to other important parts, which is very efficient.

In conclusion

App ratings play a vital role in app promotion, but most app developers have ignored its importance. If you want to optimize your app completely, you have to take all factors that affect your app ranking and installs into account so that achieve a success. While, to get app ratings, buying them from a dependable company is a great choice for you in terms of the advantages mentioned above.