Online marketing refers to the promotion of  brands and services all around the internet over various online channels. The purpose of online marketing is simple, to get leads and conversion instantly unlike traditional marketing.

Traditional marketing is no longer effective because of the changing times traditional marketing was a hectic process and it didn’t gave us customers then and there . online marketing erases this lapse of time. if someone is interested in your product or service he /she will instantly react to it either by buying it or signing uo for your service .

Here are 5 purposes of  online marketing :

·          Reachability : promoting our product all around the internet gives us a huge audience. There are a lot of people active on the internet daily across different time zones . even if we target a small region, the reach is extensive. Online marketing brings our product and the end user close . it’s a huge advantage for business owners because their products are not limited to a specific region or shop now

·         Comfort :  online marketing makes it very comfortable for both customers and business owners to access the products and showcase them respectively . people don’t have to go to actual store to buy something. They can then and their buy any product across all social and online channels

·         Cost efficient : I wouldn’t say online marketing is always very cheap but one thing is for sure its very very cheaper than than traditional marketing. Interestingly still many people are interested in conventional advertising. It wouldn’t be the same in 3-4 years. Everything is going online and so the market .

·         Social availability : business owners love to showcase their products on social media because this is the place where 90%of the internet audience is busy and the trafiic from here is inevitable.

·        Building relationship with customers : online marketing gives business owners a huge leverage of making faithful ustomers and that too for a long time. They keep reminding their customers of their latest products through emails and push notifications and thus every product of their automatically gets sales.

well these are just 5 purposes of online marketing. Online marketing serves a greater purpose and that is bringing the world close together in trading and business. The opportunities are endless here and you just have to find out whats working for you and whats not working.

To know more about the purposes of online marketing, go through the digital marketing course at techstack.

And you can learn more about the The purpose of online marketing by digital marketing training in delhi and also digital marketing course from Techstacck.