The many benefits of sublimation printing

by Vivek Singh online shopping

Today, sublimation printing is one of the fastest as well as easiest techniques for creating personalized merchandise for bulk orders. Having replaced the traditional printing methods, it is expanding the graphics industry as several new businesses that use it to create customized graphics are opening up every day.

For those who are new to this method, you might’ve come across someone using a coffee mug with a motivational quote. This was possible due to sublimation printing mugs. Or you’ve seen somebody wearing shirts with a witty one-liner or use a keychain or a notebook with its owner’s initials engraved on it. All of this was either achieved using sublimation t-shirt printing or some other branch of this industry.

If you’re wondering why people would prefer this technology over the traditional ones, it’s because sublimation printing offers some great benefits, which I’ve listed below:-

1) Easy to use

The overall learning curve for this technology is quite low. You can easily get used to the printing process. While the application changes depending on the end products, the basic steps of choosing your design and printing on the hard surface, remains the same.

2) Setting up is easy

One doesn’t need a lot of infrastructures to get started in the business. You can set shop with just one or two products like sublimation printing mugs and grow from there. The most common road people take is buying a sublimation printer for stationery like notebooks, envelopes, leaflets, diaries, etc.

3) A broader range of colours

With new technologies come new improvements. This is especially true for the sublimation business where using digital media has given access to a wider range of colours. This is an important milestone especially in the textile business where sellers can create colourful new products. For example, sublimation t-shirt printing utilizes these new colours in making fresh, lively and vibrant t-shirts.

4) You can print on a variety of materials

This innovative technique is applied is by using digital printing on a vast variety of surfaces like paper, wood, plastic, glass, metal, polyester, cotton, MDF, etc. From pens and pencils to mouse pads and key chains, caps to t-shirts – one can customize a plethora of products that too quickly, neatly and efficiently.

5) Customization at a whole new level

Personally, I consider this the major reason for the success of the sublimation industry. Unlike earlier, where limited personalization was limited to choosing a single design or adding limited colours to certain items, today you can add any photo, imprint your company logo, emboss your initials and even add your own font in a variety of different products.