The Importance of Virtual Staging in the Era of Covid-19

During the Corona virus pandemic, a lot of homeowners are reluctant to put their property on the market; and understandably so. There is no doubt that this pandemic has completely changed the real estate industry and, although, with time they hope most businesses will return to a state of normalcy, they believe that some of the changes that have been forced upon the industry are here to stay.

Buyers and sellers alike will have to consider the social distancing measures that will remain a priority for the foreseeable future. Open houses are becoming a thing of the past, and they will most definitely see a fall in the number of in-person viewings taking place. Therefore, real estate agents will now need to provide high-quality and sharp images and videos, preferably paired with online walk through tours, to give buyers a true representation of the property. This is where 'Virtual Staging' comes in.

Now you are probably wondering what professional home staging is. It is essentially a process of adding digital furniture and decor into high-resolution photos of empty rooms. It also allows for the use of special effects, such as lighting adjustments or even adding a digital fire in the fireplace, among other things. Home staging Mississauga can help reveal the potential of a house and show owners a sort of ‘lived-in’ feel so that the property feels more relatable.

As a result of the changes occurring in the industry today, virtual staging services have seen an increase in the demand for their expertise. Many real estate agents now realize that the success of the market depends upon having a strong digital presence. And with virtual staging, homeowners do not have to worry about risking any nonessential contact.

General health concerns aside, virtual staging is not only a safer option for the homeowners but also a cost-effective alternative to traditional staging. You do not have to go through the trouble of renting furniture and decor items and spending time, effort, money, and the manpower it will take to do up the house. Virtually staged tours can be created typically within 48 hours, so property owners can get their listings online faster, thus expanding their prospects and increasing their chances of getting a better return.

Easy as it seems, homeowners should not be tempted to virtually stage their homes on their own without relying on a professional. For potential buyers, photos are the most crucial part of viewing a home online. Virtually staged photos that do not look realistic will do more harm than good. A poorly executed virtual staging, with disproportionate or unrealistic furnishings, will only distract the online viewer, causing them to reject the house altogether. The virtual staging process must provide a realism that draws a buyer's attention online and professional stagers, with their advanced software and knowledge of design, can achieve that effect in no time.

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