The importance of vertical video format on Pinterest
by Siya Tech Digital MarketerThe importance of
vertical video format on Pinterest
Social media platforms have evolved and become
an integral part of our daily lives. Pinterest is one such platform that has
become a staple for people looking to discover, save, and share ideas for
everything from fashion to food, travel, and more. With over 459 million active
users, it's no wonder that Pinterest is a valuable marketing tool for
businesses. In this blog post, we will discuss the importance of vertical video
format on Pinterest and how it can help businesses promote their brand.
What is vertical
video format?
Vertical video format is a video format that
has a vertical orientation, with a taller aspect ratio than a traditional
horizontal video. This format is optimized for viewing on mobile devices and is
commonly used on social media platforms such as Instagram, TikTok, and now,
Pinterest. Check here for descargar
pinterest videos
Why is vertical
video format important on Pinterest?
Increased
visibility
Vertical videos take up more space on a mobile
screen, making them more visible to users. According to Pinterest, 85% of
Pinners use the mobile app, which means that vertical videos are more likely to
catch their attention. Moreover, Pinterest’s algorithm is designed to
prioritize new and fresh content, and vertical videos are still a relatively
new format on the platform. This means that businesses that use vertical video
format have a higher chance of getting their content noticed.
Better engagement
Pinterest users are more likely to engage with
vertical videos. A study conducted by Buffer found that vertical videos have a
higher completion rate and engagement rate than horizontal videos on social
media platforms. Additionally, Pinterest's video player is designed to play
videos in a continuous loop, which means that users are more likely to watch
the entire video and engage with the content.
Enhanced
storytelling
Vertical video format is ideal for
storytelling. The taller aspect ratio allows businesses to showcase their
products and services in a more creative and immersive way. For example, a
clothing brand can use vertical video format to showcase their new collection,
highlighting the details of each outfit in a more engaging way.
Mobile-friendly
Vertical video format is optimized for mobile
viewing. With more people accessing Pinterest on their mobile devices, it's
essential that businesses create content that is easily accessible and
enjoyable to view on smaller screens. Using vertical video format ensures that
your content is optimized for mobile viewing and is more likely to be viewed
and engaged with by users.
Improved SEO
Pinterest is not just a social media platform;
it's also a search engine. Optimizing your content for Pinterest's search
engine can help your content get discovered by more users. Using vertical video
format can help improve your SEO as it's a relatively new format on the
platform, and businesses that use it are more likely to stand out in search
results.
Tips for creating
vertical videos on Pinterest
Keep it short and
sweet
Pinterest users have a shorter attention span,
and it's essential to create videos that are short and to the point. Keep your
videos under 30 seconds and focus on showcasing the most important aspects of
your product or service.
Use captions
Many Pinterest users watch videos with the
sound off, so it's important to use captions to convey your message.
Additionally, adding captions can make your videos more accessible to users
with hearing impairments.
Highlight your
brand
Don't forget to include your brand in your
videos. Whether it's through your brand's color palette or logo, adding your
brand to your videos can help users identify and remember your business.
Use high-quality
visuals
Pinterest is a visual platform, and it's
essential to use high-quality visuals in your videos. Ensure that your videos
are well-lit, in focus, and showcase your product or service in the best
possible way.
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Created on Feb 14th 2023 05:40. Viewed 103 times.