The Evolution of Business Cards Since 2000

by Dazzle Belle 인쇄, 온라인 마케팅

The new trend in the printing industry is recognizes that luxury business card materials have become more diversified. In the past, however, business cards were merely a way to quickly exchange contact information. As time and industry have advanced, business cards have become an important marketing tool to convey you and your organization's brand.

Business cards are not only for business people. More and more everyday people carry business cards as a professional way to present themselves.

Business card design is more refined, and the material is more diverse. This is what happened when a business card became a marketing tool. Some companies have taken business opportunities in this new market. UltraBusinessCards.com, located in Washington, has become a hot topic in the industry by creating custom business cards that can be easily purchased online. In particular, it is gaining popularity by introducing plastic business cards rather than paper.

Since 2000, upgraded business cards designs have been appearing with unique characteristics and textures of papers. The innovative idea of plastic business cards and metal business cards are particularly diversified. Plastic business cards such as PVC material became popular for gift cards, membership cards, VIP cards, and business cards became popular and well known for any industry. PVC plastic are more expensive than paper stock, but it has excellent expressiveness and thinness enough to show off the trust just like credit cards. These unique business cards are printed by startup employees and corporate companies at the beginning of their launch to give extra impression.

Companies in fashion industry typically use soft paper stocks and silk laminated special coating and the steel companies or car dealers are more likely prefer using metal business cards. The mirror finishing metal business cards in the dentist or beauty salon can be effective marketing. Professionals like lawyers, accountants and doctors tend to prefer embossed business cards on thick white art paper stocks. Venture executives, however, prefer silver business cards with strong personalities and impressions.

The 21st century is called the digital age. Information devices may solve all problems, but human networks are becoming more important and complicated. The use of unique personal business cards is increasing because we know how big business cards play a role in determining our "first impression."

Some companies pay attention to the value of business cards, such as presenting gold metal business cards when they are promoted to executive level. In particular, the first means of revealing one's identity to a new employee of a company is a business card. Young generations who got a new job can’t wait to hand out his/her new business card since their new business cards are also interpreted to mean that the he/she is officially a member of work industry and become a useful person in society. Exaggeratedly, business cards are the company itself. Therefore, business cards should be the cool occupation that contain corporate values and pride. Another important thing is etiquette in use of business cards. A gentle smile with a premium business card allows to give 100% of memorable points to the potential clients. Organized and positive attitude with a premium business cards is everything about business relations.