The effect of customer loyalty solutions on E-Commerce

With the increasing availability of the Internet and a larger number of people resorting to e-commerce websites, global e-commerce sales are expected to rise from $24.8 billion to $38.8 billion, a percentage increase of 82%. But, in order to retain their existing customers and to acquire new customers, online retail businesses increasingly resort to offering various forms of rewards and benefits to their customers. And businesses that understand the buying behavior and needs of the customers are better equipped to provide them with a memorable buying experience. And with the evolution and availability of various tools and technologies, business decisions are no more based on gut-feelings but are based on facts and numbers. 

Some benefits of implementing customer loyalty solutions are highlighted as under: 

1. Being able to retain existing customers is a key to business growth and a customer loyalty solution can be effective for online businesses in retaining their existing customer base.

2. Loyalty programs can can be used as a tool to increase consumer spending and to increase traffic. Online retailers can provide some perks to the consumers during off-season products or extra points for making purchases during peak hours.

3. The most frequent and loyal customers of the e-commerce site can be identified to provide them with special offers and discounts.

4. An e-commerce website can also get their visitors to sign up for a membership card, check their rewards points or review rewards available on the website.

5. The merchant website website can also send out personalized emails to consumers to offer some form of rewards for their continued visits on the merchant website in the form of customer loyalty solutions. 

A business can have many forms of customer loyalty solutions, which can be designed and developed based on their buying behavior or climbing up the client-customer association ladder. The businesses can drive sales and increase customer engagement on their websites only if they are optimized to handle traffic at peak hours and have an attractive line-up of products. These businesses can integrate a Content Management System (CMS) to effectively and efficiently manage traffic and maintain a streamlined repository of products. 

Types of customer loyalty solutions that can be offered to the customers: 

1. Points-based programs

2. Membership rewards and club-style rewards

3. Email marketing rewards

4. Gift cards

5. In-store discounts

6. Event-based promotions and discounts 

The fully integrated Kentico CMS is an effective e-commerce solution that allows online retail business houses to focus on delivering smooth services to their customers rather than worrying about technology management. Kentico developers can assist retail businesses in developing a retail website that is equipped with efficient digital marketing solutions with analytics, automation, testing, personalization and other related tools. The Kentico developers can also integrate fully customizable payment gateways, having multiple payment options like PayPal, Authorize.Net, Sage Pay and eWay along with support for accepting payments in multiple currencies. Furthermore, Kentico comes with multi-language support and a multitude of promotional pricing options for e-commerce vendors. 

An e-commerce website developed on the Kentico platform has access to features like lead scoring alerts, Marketing Automation Workflow and advanced A/B testing tools; built-in analytic tools and reports to convert everything into actionable and powerful data.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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