The Current Future Of SEO For Independent Insurance Agents

by Simon Hopes Author

If you are an independent insurance agent, one that is offering many different types of insurance, it is important that you have a website that is easy to rank on the search engines. If you don't, you will not be able to generate as much traffic as you need in order to acquire more sales. You could just be starting out, trying to build your client base, and you will need to use this form of online marketing. If you have not done search engine optimization before, working with a professional company is the most important step you can take toward acquiring more clients from the Internet. Here is a brief overview of the future of SEO for Independent insurance agents.

 

Why SEO Is Important For Independent Insurance Agents

Unlike an insurance broker that is able to rely upon the vast assets of a large company, independent insurance agents must rely upon their own marketing strategies. They are often highly coveted by people that are looking for the best prices on insurance policies, allowing them to get multiple quotes from different companies in a short period of time. In a sense they are like insurance brokers, allowing people to get quotes from multiple companies for different types of insurance policies. You may have life insurance from one company, and health insurance from another, each of which will provide you with adequate coverage at a low price. The reason that all SEO is so important for insurance agents that are independent is that it gives them an advantage over larger businesses. If they do this properly, they can rank for hundreds of different keywords, related to the insurance policies that they offer, helping them to make more sales.

 

What Type Of A Website Should They Try To Market?

The insurance agents that operate independently need to have a comprehensive website, one that has separate subfolders, and pages on those subfolders, related to each type of insurance that they are selling. On each of those pages, they should either have a pop up, or some type of a subscriber mechanism, allowing people to request more information via email. This allows you to, with their permission, send them additional info on the types of insurance that they would like to purchase. All of this is done automatically once you are able to rank your website for specific keyword phrases that people will be searching for online.

 

Is This Something You Can Do On Your Own?

This is something that actually anyone can learn how to do, but their competency at ranking their website, and all of their pages and posts, will be questionable. It takes a lot of time, as well as knowledge of how the algorithms are changing, in order to get to these top positions and maintain them. Part of the problem has to do with the comprehensive nature of search engine optimization strategies, and the necessity of changing them over time. If you are able to, try to find a reputable SEO for insurance agents business that will be more than happy to help you rank your website.

 

What Type Of Packages Should These Companies Offer?

 

Companies that offer to do SEO for other businesses should have separate packages that will cater to those in the insurance industry. They will do the keyword research that is necessary to find the best keyword phrases that will be the easiest for them to rank for with minimal effort. Once they have positioned 10 or more of these, you will start to see an uptick in your traffic and subsequently your sales. Try to compare different companies that offer SEO services to see which ones are not only affordable, but also offer comprehensive packages that you know will help you achieve top positions on the web.

 

How Long Will It Take To See Positive Results?

It's going to take several weeks to see positive results in most cases. This will only change if you also have them do video marketing. It is easy to accomplish top positions if you are uploading YouTube videos, ones that will rank very well on Google. It is important to use these videos to your advantage. It should serve as an introduction to the types of services that you offer. At the end, you will want to make sure that there is a call to action which will include a phone number, or perhaps a link to your website, allowing them to start getting quotes from your business.

 

Why SEO Businesses Work Well With Independent Insurance Agents

These companies work very well with independent insurance agents because of the vast number of different policies that they are trying to rank for. They can set up completely different campaigns for each one, using different strategies, until they find the one that works the best. In the same way that you would set up multiple PPC campaigns to see which ones have the most traction, you will do the same with SEO for insurance agents marketing strategies. They can then rollout with that particular strategy, targeting potential buyers in a similar manner, using these proven campaign techniques that will lead to more traffic and sales.

 

How Do You Find A Reputable SEO Business That Can Help You?

Finding a reputable business that will be able to help you is as simple as searching for SEO businesses on the web. You will see all of the ones that are local, as well as regional listings, for some of the best search engine optimization professionals in the industry. They will eventually help you find your way to the top of the listings for multiple keyword phrases that will allow you to attract more customers. The larger that your website grows, and the more keywords that you rank for, this can take your business to higher levels of profitability.

 

If you are an independent insurance agent, and you would like to work with a reputable SEO business, you now know how to find them. You are also aware of why they are so beneficial for your particular industry. Once you have found one that can create multiple campaigns, many of which will be successful, you can expand your business and begin to attract hundreds of new clients by working with these companies.

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Created on Dec 26th 2018 00:38. Viewed 289 times.

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