The cost of a takeaway
by Natasha Christou Digital Marketing ConsultantBritain is
known for its famous dishes, whether this is bangers and mash or a beautiful
Sunday roast. But with eating habits changing, has it become easier for Brits
to order-in rather than go through the lengthy process of preparing and then
cooking a meal?
We’ve
teamed up with DLM Distributions, which helps takeaways get the most out of
their direct letterbox marketing strategies and offers a leaflet delivery service, to find out just how
popular takeaways are.
The cost of a takeaway
With apps
like JustEat and Deliveroo making it easier for people to order online, Brits
seem to be taking the more convenient road to meet their hunger needs.
According to research, ordering takeaways cost Britons £1,000 per year
— around £80 per month on average.
However,
this budget escalates when living in the capital, as the monthly cost of
takeaways equates to £107 per person. Although they are
likely to order the same number of takeaways on a monthly basis, the cost of
them may differ since London is notoriously expensive in all areas compared to
other regions here in the UK.
We take a
look at regional shopping budgets and remove the cost of a takeaway from them
to see the end result on food spending:
According
to The Money Advice Service, the South East spends the most on
their weekly shopping — budgeting around £59.20. This was
soon followed by Northern Ireland (£59.00) and London (£57.50).
Regions
that spent the least on their shopping was the North East, which on average,
budgeted £45.50 each week. This was followed
by Yorkshire & the Humber (£47.30) and Wales (£48.60).
When we
looked at the London shopping budget, and split the monthly cost of a takeaway
to a weekly payment — this equated to £26.75. Removing this from Londoners’
shopping budget would leave them with £30.75 to spend on food fit for their
kitchens.
Splitting
the average monthly payment for a takeaway and reducing this to a weekly cost
would bring it to £20. Once this total has been removed
from the North East (the region that spends the least on its weekly shopping),
it would leave a total spend of £25.50.
This was a
surprising reality, but confirmed our initial thoughts on takeaway spend here
in the UK.
The takeaway split
According
to Payment Sense, the most popular takeaway cuisine
here in the UK with 35% is Chinese. This was soon followed by Indian food at
24%, pizza with 13%, and what we hold close as a staple British meal, fish and
chips at 7%.
However,
when this translated into where Brits preferred to go in terms of restaurants,
Italian food ranked highest with 19%. Indian food followed closely with 16%,
then, traditional pub food at 12%. At 10%, English and Chinese food scored low —
showing that our tastes for eating out are different to our tastes for eating in.
After
looking at gender regarding takeaways in the UK, we found that more men ordered
than women. However, in contrast, women spent a larger sum on their takeaways
than men.
The
takeaway preferred most by men in Britain was Chinese (33%), soon followed by
an Indian menu (26%). Pizza (11%), fish and chips (7%) and English (6%) were
all strong contenders for most desired takeaways in the UK.
Women also
favoured Chinese (37%), as well as Indian (22%) and pizza (14%). Fish and chips
was also on their list (6%) — however, unlike the men, English food was not a
favourite and was replaced with Thai food (3%).
It seems
that the most common method of ordering a takeaway is by telephone with 56% of
people doing so. This evidently shows that takeaway menus are still essential
for direct marketing — as only 18% of people order through an app (where the
menu will be available). The second most popular location was online, at 37% —
30% of people go out of their way to travel to the shop and order in store,
highlighting that Brits are taking easier options to ordering food in the UK.
https://www.paymentsense.co.uk/blog/what-is-the-uks-favourite-cuisine/
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Created on Jan 31st 2020 03:35. Viewed 570 times.