Telemarketing: The essential ingredient in your B2B marketing strategy

by Groshan Fabiola I try to cover as many topics as I can

Nowadays, it is easy to be busy. There is no shortage of things to do, but that is not necessarily a bad thing. People are able to prioritise how they would like to spend their time, making sure that every minute of the day is focused toward an ambition. Companies, in particular, have a great deal of things to do. Running a business is like a full-time job. It is necessary to do numerous jobs, including market research and advertising. This is not exactly easy, especially when you focus on selling products and services to another company. When you are planning your B2B marketing strategy, take into consideration telemarketing. It will keep your marketing efforts proactive, not to mention that you will get as many leads as possible. If you are an organisation that has been struggling to generate high-quality leads, do not threat because you are not the only one. Many use telemarketing as a sales tool. If you would like to know more about this essential ingredient of your marketing plan, keep on reading.

Understanding what telemarking is

In a time when competition is more and more fierce and traditional marketing methods do not work anymore, or they do not provide the expected results, it is of the essence to implement a new solution. Telemarketing is not unconventional. However, it is innovative. This type of promotion involves selling products and services over the phone or with the help of web-based video conferencing. Telemarketing can come to the help of many organisations achieve positive results. It is interesting to note that not many marketers are willing to make sales over the phone. Instead of undertaking this activity, they collect contact information and hire professionals to take care of the lead generation part. In other words, they carefully search for a telemarking company and outsource their campaigns.

Telemarketing can be inbound and outbound. Inbound telemarketing deals with incoming calls that come from email campaigns or similar channels. Outbound telemarketing, on the other hand, means calling prospective customers from a phone listing. Attention needs to be paid to the fact that Business-to-business telemarketing is different from regular telemarketing in the sense that the commercial transactions take place between businesses. The target market is smaller and the message is more focused, as a result. It is true that the aims are similar, yet not the same strategies can be deployed to increase brand awareness and retain customers. The digital world provides many opportunities for marketing goods and services. New channels become available on a daily basis, which is a good thing.

Why it is paramount to integrate telemarketing in your B2B marketing strategy

A business that is interested in taking advantage of the opportunities offered by commerce needs to have a strong strategy in place. As mentioned earlier, you cannot deploy the same strategies that are used in consumer marketing. Selling products and services on the phone is a good way to earn considerable revenue, if it is done right. Telemarking is more about renting phone lines and hiring people with nice voice. It is important to give it a lot of thought. The process targets a specific demographic. Not only is it important to gather information about the target audience, but also have a good telemarketing plan. Speaking of which, do you really need to think about B2B telemarketing? Yes, you should. There is nothing more advantageous than bringing telemarketing into the mix, according to the experts.

For starters, you stand a better chance of making a good impression. This includes judgements about trustworthiness, social status, and disposition. The approach involves closely working with the clients so as to understand the nature of the business, revisiting marketing plans of attack, and pitching to make organisational gains. Managers do not consider this form of advertising as being annoying. They gladly answer telemarketing calls, not regarding them as a nuisance. Secondly, the most significant advantage of using telemarketing to meet your B2B marketing objectives is the fact that it is possible to create dialogue. There is this unique ability to interact in a way that is meaningful. If you are fixated on capturing new business, then outsource your tasks to a telemarketing company.

Business-to-business telemarketing campaign simply work. They allow enough time for call-backs and redirections. What is more, there is sufficient time for the sales representatives to conceive the proposition and rethink their objectives. Competition for the attention of customers is higher than ever and, if you want to be successful, you need to go the extra mile. Telemarketing is an integral part of your marketing strategy. It might seem outdated when compared to what the world of digital marketing has to offer. Calls are not outdated. Far from it. Digital innovation has not rendered telemarketing useless. On the contrary, it has made it more powerful. The truth is that people are fed up with promotional emails and social media posts.

Do you want more leads?

Of course, you do. Every business wishes to be in the mind of prospective customers. Pursuing and closing leads is part of the job of the marketing department. The marketers are the ones who have to find and develop long-lasting relationships with potential customers with whom you would like to do business. Sometimes, it is better to contract out things like telemarketing. There is less to worry about, not to mention that it is not necessary to train the staff. Expert B2B telemarketers know what they are doing and they are capable of producing positive results. They deploy data and profiles to understand who the client is, what industry they activate in, what is their job function, and so on and so forth.

Telemarketers are, in a way, business development experts. Chances are that you do not want to be part of the saturation problem. What you want is to stand out. If this is the case, consider including telemarking in your business-to-business marketing strategy. You will not regret it. Research continues to show that magical things happen when sellers and B2B telemarking professionals team up.