SOCIAL MARKETING AND DIGITAL MARKETING

The use of various social media platforms by various organizations to connect with their audience in order to build a stronger bond, increase the sales and drive more traffic towards the website. Social media marketing is a very catchy term that explains itself. Every social media site is responsible for providing different social actions, for example, Twitter is used to post something in a very crisp manner or short messages but on the other hand, Facebook is used to post long stories, send friend requests and for sharing posts, events or other activities. Social media often results in the finding of new content such as news stories. Social media also helps in building links that in turn support SEO efforts that have been made. People are also performing searches at different social media sites to find social media content. The major social media marketing companies target customers on different platforms such as LinkedIn, Facebook, Twitter, Instagram, Snapchat Pinterest, and YouTube.

There are five main core pillars of social media marketing:

-              Strategy:  Before publishing anything on social media make sure that you are fully aware of your strategy and the end goal. Social media is typically used to increase brand awareness about any particular brand. But for doing this one needs to know the goals which are going to help them, one need to know on which social media platforms they want to focus on and what type of content should go on these social media platforms. Set your goals with the main objective to grow your brand in a social space where you can promote it how much ever you want to.

-              Planning and publishing: Social media marketing for small businesses starts with them having a very specific presence on social media. Being present on social media platforms will give your brand an opportunity to reach as many as 3 billion people, considering more than 3 billion people use the internet on a regular basis. Publishing on social media sites is very simple and as easy as a cakewalk. It is like sharing a blog post or a Facebook post. Also, to make the most effective you need to plan and publish, focus on when there are the maximum numbers of people online and then feed them with your content.

-              Listening and engagement:  Your business will grow and as soon as it starts to grow people will start having conversations with your brand and they will start talking about it and you won’t even know about it. Keep mirroring social media and the conversation about your brand. If the comments are positive then delight your customers and if the comments are negative make sure that your target audience knows that you are working towards making it better.

-              Analytics and reporting: While you are in the journey to make your brand the best one out there you will always have the curiosity to know how well is your brand performing, you will always want to know if you are reaching new people, how many positive reactions you are getting and many more.

-              Advertising:  The advertising industry has become so advanced that now you can specify to whom you want to show your ad to and to whom you want to target. You can create a target audience based on different factors and behaviors.

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Created on Apr 20th 2020 03:08. Viewed 154 times.

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