Should build an app for Android, iOS – or both?

by Sara Alexandra Digital Marketing

Having a well-designed app improves Digital Marketing Companies Brighton business offering. It allows you to add value to your product, make your service more accessible, and reach out to new audiences.

But do you build an app that’s compatible with iOS or one that’s compatible with Android? In fact, it’s possible to get one that works on both.

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While an app built for one specific operating system (known as a native app) will mean that your app is optimised for that platform, you won’t get maximum exposure for your brand because you’ll be limited as to where your app can appear. So rather than facing this issue – or opting to build two native apps – it might make sense to use a piece of developmental software called PhoneGap.

PhoneGap uses a universal code that works well on both iOS and Android, and Digital Marketing Agency in Edinburgh only pay for one app build. It’s earned a reputation among developers as a trusted piece of software – bringing to life the Wikipedia app, the HealthTap app and the NUS Extra student discount app, among others.

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