SEO Traffic Definition

The SEO Traffic KPI measures the number of visits to your website that are the result of organic or paid search traffic. By coupling web visit metrics with goal-completion metrics, you get a complete picture of your SEO performance. Too often, SEO is treated as a separate endeavour when, in fact, it should be seen within the context of your website's performance and wider marketing efforts. Use this KPI to provide your search marketing team with perspective on a Google Analytics dashboard.

SEO Traffic: Key Terms

• Traffic: The visitors to your site.
• Organic Search: Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.
• Paid Search: Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click - PPC) or less commonly, when your ad is displayed (cost-per-impression - CPM).
• Traffic Rank: The ranking of how much traffic your site gets compared to all other sites on the internet. You can check your traffic rank on Alexa.

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Created on May 5th 2022 01:45. Viewed 254 times.

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