SEO Strategies to increase Web Traffic

by Clicks and Comments Digit agency Creative Digital Marketing Agency

Here are some tips for creating a solid SEO plan that can help your website get more relevant traffic.

Built a stunning website? Great. But then Who cares if it is not visible on search engines top pages? You can rank well in Google, Bing, and other search engines with these easy SEO tips and techniques, which will also help people find your website and help sales conversion as well.

This blog is about the knowledge that will help to understand the SEO tactics to increase your web traffic. SEO known as search engine optimization is an organic way ranking your website of top page of search engine and increasing quality traffic to your website. (SEO is the process of optimizing your website to help search engines like Google find, crawl, understand, and index your pages. The goal is to be found and improve rankings.) Now the question why is it so important to rank your webpages on Google? And the answer is simple! Google now processes over 40,000 search queries every second on average which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

An improvement in page ranking boosts the credibility of your company and aids in generating quality sales leads.

There are numerous ways to increase web traffic and help generate a better ROI. But to remember we are discussing about bringing in quality traffic only, which means only the target audiences that are interested in your services and products. Traffic that fails to bring business is not the right kind of traffic and it will not help your business grow. So, let’s discuss the SEO tactics that will bring in quality traffic to your website.

On Page Optimization – is the process of optimizing the web pages content such as Title tags, description, heading tags, Image optimization, internal links, and URLs for search engines. You need to check the head tags are properly distributed in your landing page. H1 being the most important tag on each web page is used to introduce the content on the page. For example, you are running fitness business your H1 tag your URL, Meta Description, and the keywords in first para on the page has to match.

Off-Page SEO refers to strategies that are used in conjunction with link-building outside of your website. Social bookmarking, blogging, article submission, Q&A, video, image and infographic submissions, directory submission, and forums are a few examples of off-page SEO strategies that aid in improving site results. To boost the authority of your website, link building creates backlinks from other websites. There are basically two types of links Do follow and No follow. Do-follow links enable the link juice to be passed by search engine bots.

3) Technical SEO is the process of improving websites and servers to make it easier for bots from search engines to index your site and improve organic rankings. Because a site's technological structure may have a significant influence on its performance, it's critical that you understand these concepts. the most important aspect of technical SEO is website speed and responsiveness. It has nothing to do with the contents, keywords, link buildings etc. its main aim is to improve the overall websites infrastructure. Technical SEO activities are

Robot txt

Canonical URLs

Site structure

XML or HTML sitemap

Structured Data Markup implementation

Website speed

Responsive or mobile friendly site

AMP (accelerated mobile pages)

Crawling and indexing

JavaScript

301 redirecting

404 pages

Webmaster tools registration

It is important to know that a well-designed website is well structured and can be easily navigated. Any website that is easily navigational encourages the visitor to stay longer on your website thus decreasing.