SEO Could Be the Key to Get You Noticed
by Kevin Smith AuthorTo succeed in a
city like Los Angeles, a city with more nearly 4 million people and spread out
over more than 500 square miles, a small firm needs help. It needs a
well-designed web site, sure, but how do potential customers find it when there
is 250,000 other small businesses in Los Angeles County that also have web
sites? The answer is SEO
SEO
SEO stands for
search engine optimization and it means designing your web site so that it gets
ranked on the first search page by Google, Bing, Yahoo and other search
engines. Because customers looking for the kind of products and services you
are selling are rarely going to look beyond one page of search results. If you
are not on that page customers may simply not find you.
Ranking
Ranking high in
web site searches is an art as well as a science. An SEO company in Los
Angeles, if it knows its stuff, can help unlock the secrets. An SEO analysis of
your site will focus, first of all, on the quality of your content. If your
content is not original and relevant it will be hard to build the sort of
credibility that search engines look for to rank you highly.
Algorithms
The algorithms
used by engines like Google and Bing judge a site, in part, by how many other
sites link to it. These are called backlinks. A site without sufficient
backlines, or backlinks that are spammy and promotional, will be downgraded and
not ranked highly.
Architecture
A digital
marketing company will also look at the architecture of your site. Is it easy
to navigate? Are there broken links or redundant pages. Does your home page
load quickly and is the site optimized to work with all mobile devices? A “no’
answer to any of those questions will probably mean some major web site
changes.
PPC
Web site traffic
and either grow “organically” by searchers naturally finding your content, or
through paid ads, called PPC, or pay-per-click. With PPC you bid for keywords
related to your business and these keywords could place your ad at the top of a
Google results page. But successful PPC campaigns require a lot of research to
select the right keywords, to organize them into relevant ads and to create web
“landing pages” that can convert browsers into buyers.
Advice
Most small businesses decide they can’t go it alone in such a potentially treacherous landscape, especially in a big town like LA. Many use an SEO company in Los Angeles to get their web sites on track, cut through the clutter and reach customers.
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Created on Apr 7th 2018 02:55. Viewed 321 times.