Search Engine Saturation

by Gulafsha Khan Digital Marketing

What is Search Engine Saturation

Search engine saturation is the amount of space that search results occupy on a single search engine result page (SERP). This includes everything from images and advertisements to organic results.

What Can You Do to Create Search Engine Saturation?

There are several ways to improve your company, brand, or a specific site page search engine saturation on Google:

1. Ad Extensions

Google Ads add extensions display links to other pages of your site

2. Rich Results

Sites can be included in Rich Snippets by adding schema structured markup.

3. People Also Ask

Similar to Google News, People Also Ask will most likely be other sources with an article about your brand or company, maybe even on a specific keyword.

4. Knowledge Panel

This all contributes to the Knowledge Graph, which pulls from Wikipedia (Wikidata) or among other sources.

5. Sitelinks for Organic Results

Sitelinks are generated automatically by Google when it will help the searcher

6. Social Media

Social media has the ability to show up in SERPs next to the original content.

7. Images

Images show up as part of the SERP, and including them on a high-ranking page, having a relevant image name as well as alt text that matches a keyword all contribute to having the image rank as well.

8. YouTube

When a YouTube video ranks and is displayed on the SERP it occupies a bigger space than traditional results by including a thumbnail image of the video.

9. Sitelinks Search Box

The site links search box displays site-specific organic results to help users find site content more quickly.

Source