Search Engine Optimization Trends to Focus on

A drastic change has been observed in last few years. While digital marketing strategies evolved. As 2020 is approaching, the digital marketers started picking up the right place to get ready for new strategic updates. You can no longer ignore these digital marketing trends going into 2020.

This high-tech digital marketing era considering artificial intelligence, machine learning, social media automation, marketing automation, programmatic advertising and a lot more.

So, let’s discuss 10 key digital marketing trends you should watch out in going into 2020:

Search Engine Optimization Trends to Focus on

SEO is the foremost part of digital marketing and yet remains a mystery for digital marketers as one can’t get enough of it. Just when you think you’ve made the right strategy for your SEO, Google updates the algorithm. Such situations demand that you consider a few ground rules to prepare yourself for the upcoming trends.

Google shopping, which was a free service earlier, is now a paid feature since Google began commercializing its searches and results. The top search engine spots were organic. Now again, it’s paid. Unaware of this transition, Google’s audience continues to stick to the top results.

You have to be extremely agile in picking up the plan to stay ahead of the competition.

Do you know what’s coming up? 

Google receives over 63,000 searches per second on any given day. That’s the average figure of how many people use Google a day, which translates to at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.

Google updates its algorithm almost every day without any prior announcement or notice. This makes it very difficult for digital marketers to cope up with the fluctuating (can consider using dynamic in place of fluctuating) SEO updates. Google enhances its search results every now and then. ML-based pattern analysis probes the search queries to answer in a particular manner.

Have you noticed that if you look something up on Google in the form of a question, it throws up a featured snippet? In the same manner, it gives a precise list of tools if you look for a list. It uses featured snippets to enhance its results if you try to pull up specific names or stats.

Those days are long gone when you would optimize the sites for keywords and make necessary arrangements to tailor the page according to those keywords. The smart, AI-powered search engine now analyses the website with respect to the nature of particular search terms and organizes the search results to provide the most relevant information on SERP.

Some major digital marketing trends you should be ready for in 2020:

#1 Blockchain in Search Engine Advertising

#2 Artificial Intelligence in Customer Engagement

#3 Machine Learning in Digital Marketing Strategy 

#4 Augmented Reality (AR) / Virtual Reality (VR) Advertising 

#5 Visual Search or QR Code Technology

#6 Security Compliance to Protect Customer data

#7 Predictive Analytics & Multi-channel Attribution

#8 Omni-channel Marketing

#9 Mobile-first Indexing

#10 Video optimization for SERP

So, Let’s discuss each of the trends in detail.

#1 Blockchain in Search Engine Advertising

Isn’t it amazing that advertisers can directly connect with publishers to advertise the brand and pay them fairly! Yes, it could happen with blockchain technology. Blockchain evolving the way people were doing the advertisements lately.

In programmatic advertising, blockchain going to play a major role in the next quarter. Big firms are already working, making it happen. A lot of blockchain developers are implementing the applications and blocks to increase the efficiency of payment systems in the advertising and publishing industries.

Source: singlegrain.com

Blockchain brings transparency, reduces the extra cost or commission to the platform and increases the profits through search engine marketing or advertising.

Source: economictimes

#2 Artificial Intelligence in Customer Engagement

AI-powered tools will be supporting customer engagement with the help of virtual assistants, automated calls, customer feedback analysis, audience behaviour analysis, helping customers providing the required information for better customer experience.

Based on past trends and helping digital marketers making the right decisions. Generating helpful customer insights and giving the right support is the value AI-tools bringing to an organization.

AI bots – Chatbots going to take place instead of human interaction with the customer for each and every queries. Tools like http://inspirobot.me

AI Analytics – Analyzing the customer data and making the insights to help marketers in campaign planning and strategy building like https://www.albert.io, https://proofanalytics.ai

#3 Machine Learning in Digital Marketing Strategy 

The days are gone when digital marketers were sitting and analyzing a huge collection of data and reports to develop the right marketing strategy. Now, machine learning brings a change in analysis and reporting. ML-powered tools will help with generating the right insights based on the customer’s data and testing new strategies to define the failure or success of any campaign. Some major areas where ML playing a big role:

• Better search engine results – Question answers, featured snippets, lists, videos, etc.
• Lead scoring – Analyzing the consumer touch-points and assessing the lead quality
• Data analysis and reporting – Campaign recommendation based on the data
• Trends analysis – Analysis of the past data and generating insights for decision making.
• Natural language processing – Sentiment analysis
• Content personalization & recommendation – Syndicating the right content to the right audience for better engagement.
• Customer servicing – Studies indicate that 57% of major executives believe this is the area where machine learning can be most beneficial.

Source: digimarcon

Even different marketing & advertising platforms already started exploring the opportunities to implement machine learning on their channels. Like Google searches are now smarter and accurate; the search engine now understands the nature of the query and gives the desired results for better engagement. The ML-powered engines are now working on their algorithms to provide better data and insights. seo-trench.com/digital-marketing-trends

SEO Trench 545 Boul Crémazie E Bureau 310, Montréal, QC H2M 1R6 (514) 443-9237

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Created on Nov 9th 2019 06:03. Viewed 855 times.

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