Salesforce Marketing Cloud Certifications: Which One Should I Pass First?

The Salesforce Marketing Cloud certification could assist you in proving your expertise. Four Marketing Cloud certifications, each specifically designed for specialists with different responsibilities and years of expertise.

What Marketing Cloud certification should you start with? If you take a look into the Salesforce marketing cloud certification process, it might seem straightforward but don't just believe it!

What do Marketing Cloud specialists think? With the recent changes to the requirements (explained in the coming days), Is an Administrator for the Marketing Cloud the best place to start on the certification path? I would like to hear about the experience of Kerry Townsend, a Marketing Cloud expert, and evangelist about her suggestions.

Marketing Cloud Certifications Background

The beginning of November is November as the Marketing Cloud Administrator certification's anniversary. It was announced, and many took the opportunity to include it on their credential list. It is a certification for professionals with 3-6 months of experience. It was added to the Marketing Cloud Email Specialist exam (which has been available for some time) in the entry-level segment of the certification route.

Recent news has revealed changes to the prerequisites required for Marketing Cloud Consultant certification (one of two more advanced "advanced" certifications). Prior to this, specialists had to be able to pass an exam for the Marketing Cloud Email Specialist certification prior to being eligible for the consultant position. The Marketing Cloud Administrator certification has become the requirement, and anyone who isn't certified as an administrator is not eligible to be an accredited consultant.

Why you should become an email specialist for the Marketing Cloud The first step is to understand why.

Kerry suggests taking her Email Specialist as the best start, as it provides an excellent foundation. Focusing on the features of just the one Marketing Cloud Studio, the exam content can be managed by anyone who is unfamiliar with the platform.

She questioned the certification information graphics for the pathway, saying she thought that the marketing cloud Admin position as the entry point might not be the right choice in the real world.

1. The first step for companies is to automate their email

Marketing through email is at the foundation of any marketing automation software, and it is the feature that is widely utilized by companies. When an organization is a Marketing Cloud customer, it's reasonable to assume that they'll be using Email Studio! In the next few days or after a certain period of time after a certain period, they'll shift to different channels.

2. Relevant to a wide range of marketing positions

Email Specialist Email Specialist will be relevant to non-technical marketers as well in the sense of those positions in marketing that require designing and executing campaigns, but without understanding the specifics of connectivity, security, and data compliance, as well as how it's configured and how it should be monitored in the system.

3. Marketing Cloud Admin requires broader experience

Her reasoning is based on the range of Marketing Cloud Administrator content, likely to require more research than one might think: "it depends on which studios you choose to use. If you have them all, it's easier to gain broad experience. If you just use one, you're likely to have to spend more time studying in a book."

4. More resources for learning

She also mentioned that having been in the field for several decades, you can find many learning tools available for you to utilize in your studies, like the Preparation Trailmix, which pulls together several tools.

Why you should take the Exam for Marketing Cloud Administrator Test

Then, why would you think about taking this Marketing Cloud Administrator exam? It is a valuable certification that is undisputed about that, so we do not want this article to be mistaken!

We've heard that Kerry has been awed by her decision to take the Marketing Cloud Administrator exam because it bridges a huge difference between the Email Specialist exam, which is in-depth about one "studio" (Email Studio) as well as the more general consultant exam which is known to be difficult.