Relevance Of Off-Page And On-Page Search Engine Optimization

by Akruti Sharma Writer

Marketing, in the modern, advanced and technologically rich world of today, has gone digital unlike traditional times. In fact, digital marketing has now emerged as one of the most promising strategies for businesses all over the world, especially for those businesses that work online and sell products and services over the worldwide web. Digital marketing or marketing online on the internet is promising and productive and, unlike the traditional form of marketing that include giving our fliers and pamphlets, door to door marketing, etc, offers a large scope for growth, prosperity and development in the competitive business world. For this reason, most businesses these days, be it a small startup enterprise or a large multinational firm, engage into the strategy of Search Engine Optimization (SEO) marketing online.

Search Engine Optimization, in the simplest language, refers to marketing for a business’s products and services and even for its brands online on the internet. For this purpose, a company requires to design an attractive website that is rich with content and also has catchy and engaging graphics. Search Engine Optimization or SEO helps your website to achieve a top position on the search results page of Google and other popular and widely used search engines in the world. Customers that are looking out to buy certain products and services online generally tend to search for them on Google and visit the websites that show up on a top position on the search results page. Thus SEO can help you get a large number of visits and clicks to your website and thus achieve progress.

SEO is primarily of two types namely on-page and off-page SEO. Although most companies make use of the both these strategies to drive traffic to their website or blogs, the two are different from one another and each one plays a significant role in developing and improving the ranking of your website online. On-page SEO primarily deals with making an E-commerce website SEO friendly by correcting the errors on it, optimizing the images, checking the content and updating it, keywords stuffing, URL alignment and much more. On-page SEO services are provided on a large scale by many companies these days for small as well as large E-commerce companies and businesses. The service providers are experts in the world of digital marketing and understand the relevance of on-page SEO in bringing a good reputation to your website.

Once you are done with on-page SEO activities and are thorough with a great SE-friendly E-commerce website, off-page SEO plays an important role in the actual marketing of your brands, products and services online. Off-page SEO includes a number of activities such as directory submissions, posting articles and blogs, blog commenting, answering questions on Yahoo and Google, classified ads posting, social bookmarking and a lot more. All of these activities of off-page SEO work collectively to enhance the ranking of your website on popular search engines. It also increases the visits to your website, thus providing you a large number of convertible leads.