Reasons Why Your Content Marketing Efforts Are Failingby Manchun Kumar Online
Have you been trying very hard with digital footprint but still not getting the expected outcome from the content marketing? Do you know why? Only 9% of B2B marketers think their organization’s use of content marketing is “very effective”, according to CMI’s industry survey. It means that the maximum of the marketers are even not sure if their efforts are effective or not.
Content marketing works, of course, it does but if you are one of the businesses who is not getting the results out of it, then it’s high time to see what’s wrong in it. If you are one of those who has been working towards the content marketing hard with no real results, then these reasons should absolutely be addressed.
Reasons Why Content Marketing Efforts Not Showing any Positive Result
Time to elaborate them one by one:
- Specific: Instead of focusing on more traffic, focus on
the daily increasing percent of engagement.
- Measurable: Plan strategy for the number of posts you
are going to post on social media or the blogs you are going to write per day
so that you could increase the involvement of percentage of people in your
- Attainable: You will fall short if you have not set
goals according to your limitations. Know the efforts you need to put to make
the realistic dream come true.
- Relevant: You are creating traffic to your website, pretty
cool! But focus on creating more leads out of the traffic you are generating.
- Timely: Set benchmarks. First, plan your goal and then
set time according to it. Suppose: You want a 10% increase in the traffic. So
know how much time it would require. One month, week or a year?
We have seen a lot of companies making mistakes by not portraying the actual content. Always remember, your content should be 80% educational and 20% promotional. Produce the piece of writings that are able to answer your customer’s queries. People only like to build a business relationship with those who build trust and if your company is not up to that, it’s useless to put an effort that has no meaning.
Time to sum up:
Content marketing is one of the efficient marketing tools now days. Maybe you are not doing fine, but it doesn’t mean you will continue failing. Avoid these limitations and plan efficiently, and start from a new end again. Also, apart from these, there is one major thing to keep in mind that is to work consistently. Work on a regular basis and add value to it. So, what are you going to do today to improve your strategy?
Created on Nov 23rd 2018 06:32. Viewed 226 times.