Reasons why you should use WordPress for eCommerce development in 2022

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

Though there is a myriad of eCommerce website development platforms or CMS platforms available in the market, WordPress stands out to be the most favoured choice. Here are the reasons why you should choose WordPress or hire a WordPress developer for your eCommerce project in 2022.

When it comes to choosing the best platform for eCommerce website development, WordPress is always the first choice of the developers. Because of its amazing features and functionalities, WordPress powers over 35% of the top-notch websites on the internet today. The availability of plugins, extensions, rich sets of libraries, readymade and fully customisable themes, and functionalities like drag-and-drop, etc., are some of the major reasons why custom WordPress web development services are now booming in the eCommerce development market.

But that's not all. There are many more reasons why you should use WordPress or hire a WordPress developer for your next eCommerce project. Here are the reasons discussed.

WordPress is a cost-effective CMS platform:

WordPress is an open-source CMS platform and can be installed, set up, and used completely for free of cost. Also, the source codes are easily accessible because of its open-source nature. Moreover, it comes with all easy-to-use features that make it a good platform for the beginners in WordPress development as well. With just a few clicks and writing just a few lines of codes using the libraries, themes, extensions, templates, and plugins, developers can easily achieve their desired results. Overall, WordPress is a cost-effective web development solution especially when it comes to eCommerce website development.

WordPress is easy to use:

WordPress is an easy-to-use platform that helps to effectively and easily manage your eCommerce website content. WordPress allows you to easily add design, and edit and update the website content. Uploading a post with WordPress is extremely simple. You will just have to click on ‘new post’ and then enter the required content in the given boxes. You can also edit these fields later on if you want to edit the created posts. Overall, this platform is much easier to use as compared to the other CMS platforms.

Repertoire of plugins:

WordPress comes with a repertoire of plugins, extensions, and theme templates that makes it even easier to build a website. You can install the required plugins and activate them to implement functionalities into your website easily. Some of the WordPress plugins are WP eCommerce, WooCommerce, Easy Digital Downloads, Ecwid ECommerce Shopping Cart, etc.

One of the most popular plugins out of these is WooCommerce. In fact, WooCommerce powers over 42% of the active eCommerce sites on the internet. It has more than 75 million downloads and over 5 million active installations.

Other than using these pre-built plugins, WordPress also allows you to easily develop custom plugins as per your business requirements.

Availability of stunning eCommerce themes and templates:

These or templates play a crucial role when it comes to eCommerce website development. The website design create the first impression on the shoppers and that’s the reasons why WordPress agains tands out to be the best platform for creating stunning online store designs. The availability of in-built impressive and beautiful themes or design templates in WordPress makes website design easier and faster as well. A visually appealing theme with features like responsiveness, SEO-friendliness, mobile-friendliness, browser compatibility, organised design including menus, web page layouts, sidebar, a user-friendly interface, etc., can help in grabbing the attention of maximum number of shoppers or visitors. Hence, it is essential to pay close attention to the store design and selection of the WordPress theme. Also, these WordPress themes are fully customisable and comes with plenty of customisation options. Some of the most popularly used WordPress themes are Webify, Astra, Kalium, etc.

And if you have a more personalised idea of designing your store, you can also go for custom theme development with WordPress.

High-level security:

As compared to the other types of websites, eCommerce sites demands for higher security. This is because e-stores contain highly sensitive data like payment details, transactional information, bank information, personal details of the customers, etc. And an insecure website can lead to hacking, virus or malware attacks, and breaches. WordPress security team has over 50 expert security researchers to provide extensive and high-end security to the websites. Also, the WordPress community team releases minor and major security updates regularly. And each of these revised versions provide stronger protection against malicious threats. Moreover, integrating WordPress security plugins like Duplicator, UpdraftPlus, Activity Log, etc., can help in tacking the backup of all data for record. Some free tools like Sucuri Security and Wordfence Security ensure that your website is highly robust.

Overall, WordPress offers a robust recurity solution to the eCommerce sites.

Custom-based solutions:

The normal appearance of an eCommerce website includes a header with navigation, a blog template, and a sidebar with widgets. As WordPress is a developer-friendly CMS platform and is customisable, you can customise the designs, layouts, and appearance as per your requirements. Or in other words, you can create a custom design with WordPress. Also, the platform offers customisable widgets. You can display the widgets on the UI for a higher chance of converting the website visits into sales. Price ranges, shopping carts, categories, product specialists, product groups, and the other sections of the store can be easily customised for displaying on the website.

To conclude, it can be said now that WordPress is the best solution for easily setting up and online store with features like a stunning design, high-level security, responsive and mobile-friendly web pages, and more customer-driven features.

Jonathan Paul is a dedicated WordPress developer associated with an award-winning WordPress development company in Australia, PHPProgrammers. The author has written this article to put up the key reasons why you should go for WordPress for your eCommerce website development in 2022.