Reasons Why Enterprises are switching to SMPP SMS Gateway

by Teleossco Software Teleossco Software

SMPP gateway has gained immense popularity over the years and more and more enterprises are switching to it. SMS marketing is an essential part of your marketing strategy and SMPP has turned out to be a real game-changer. Sending loads of data and thousands of messages is simply not possible with HTTP and JSON API and this is where the SMPP SMS gateway comes into the picture.

Let’s take a look at some of the reasons why enterprises prefer SMPP gateway for bulk SMS marketing.

1. Agile text delivery

Swift message delivery is one of the prime reasons behind the popularity of the SMPP SMS gateway. SMPP can deliver 1000 messages per second as opposed to the other messaging systems capable of delivering just 20 messages per second. So, if you’re looking to send millions of messages In a day, you can do that using the SMPP server.

2. Almost zero downtime

Uptime is quite critical to bulk SMS marketing and while choosing a messaging system you got to make sure that it offers maximum uptime. SMPP serve or gateway offers maximum uptime and productivity.

3. VPN protection

VPN protection, white-listed access, and dynamic routing are the other benefits of choosing an SMPP server. It is also known for plenty of other advantages such as spam filtering, message encryption, and open sender IP options.

4. Live delivery reports

Successful message delivery is equally important in bulk marketing and owing to the efficiency of the SMPP server, there is no possibility of SMS delivery failure with the SMPP gateway. As a far-sighted enterprise, investing in an SMPP server is certainly worth your money. You can see how your SMS marketing campaign is performing and modify your marketing strategy for better outcomes.

Hope you found the blog post informative and useful. For more information related to the SMPP SMS gateway, feel free to connect with us.