Reach Your Target Market at Affordable Prices with Pay Per Click Advertising

Pay Per Click (PPC) advertising also known as paid search advertising, is an online advertising method which is used to purchase sponsored links on search engine results pages (SERP), websites, blogs or content based sites. Advertisers pay search engine companies to display their advertisement and website links on the SERP. The advertiser is required to pay only when the link to the website is clicked.

There are many advantages of using PPC advertising and some of these advantages are discussed below:

Prompt Results

PPC provides instant visibility to your business on the internet. As soon as your PPC campaign goes live, you can see your advertisement on the SERP once the related keywords are searched for. Other methods to increase website visibility such as Search engine optimization (SEO) require appreciable amount of time before its benefits can be seen.

Advertising Flexibility

With PPC you have the flexibility and control over the advertised content. You can change your advertisement according to festivals & seasons and have control over the period for which a particular advertisement should be used. You can bid for a place on SERP taking into account your advertising needs.

Cost-effectiveness

You can set your budget for Pay Per Click advertising by gauging your daily and monthly marketing goals. PPC allows advertisers to bid on keywords and decide when they want to advertise. You can advertise during certain hours of the day or for some particular days in the week according to your needs and budget.

Pay Only for Web Traffic

PPC allows you to pay only for the incoming web traffic to your website. Advertisers do not have to pay for their advertisement on the SERP but only for the clicks to their website. Hence, without paying anything your advertisement is still visible on the internet.

Target Market

You can make use of PPC to target a specific type of audience. You can do demographic targeting, regional targeting, language targeting, or time of advertisement targeting to direct your advertisement to a specific group of people.

Equal Opportunities

A small company has an equal chance of winning a keyword bid as a large company. Hence, a new player can be placed higher on the SERP and compete on an equal footing with bigger companies for internet visibility.

Testing Optimization

PPC provides a quick testing method to determine the effectiveness of keywords so that a decision regarding the feasibility of complete site optimization can be made. You can use different keywords for different advertisements to test which keywords are more helpful for SEO purposes.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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