Rank Your Website With The Help Of Image SEO

by Mitesh Singhal Singhal Industries Private Limited

It does not matter if you are in charge of the SEO of a website or simply run your blog; improving your SEO to rank high on SERPs should have always been your primary concern. However, marketers only focus on content SEO. But there is another kind of SEO that generally gets neglected -- the image SEO. Therefore, to make you aware of it, we will discuss how you can Rank Your Website With The Help Of Image SEO.

But first, let us understand its meaning.

What is image SEO?

As the name goes, optimizing images or graphics on a website is known as image SEO. It makes the web pages appealing, therefore drawing search engine crawler's attention.

With the help of Google image SEO, one can provide extra information concerning the search engines' graphics. This additional information allows the search engines to understand your content more deeply, thus boosting your visibility and search ranking. Not only this, but your image will appear in Google's image search also.

Why is Image search SEO important?

For the past few years, image SEO has gained more importance than ever before. Even Google removed the "view image" button from its search page, leading the viewers to visit the primary website to view the graphics.

Although this might look like a small change, there was a drastic increase in website traffic through image SEO. According to research, some website pages even marked a 37% improvement in the website's visitors.

5 Image SEO Tips And Tricks To Rank High

These tips will help you in optimizing and making your website's graphics SEO-friendly.

Appropriate image file sizes

The larger the images, the slower the website's loading time. And slower loading means a bad user experience. Thus, to tackle this situation and prevent your website from poor long-term SEO results, practice image resizing, which requires one to compress the large graphic files before uploading.

Adding at least one image

If you want to rank high on SERPs, one of the best SEO practices you can undertake is adding one or more images on the website page. Why so? Firstly images allow the readers to scan through the content quickly. Secondly, including an image in the website will help the search engines easily tag your website as a valuable and engaging one, thus bringing in more traffic.

Using target keyword in the image file name

SEO for image-based websites requires one important thing, i.e., tagging the image file name. Tagging or labeling the graphic with the target keyword while uploading helps the search engines put it in a particular search category. When the searcher searches for a specific image, the content related to it will also come up. But to reach that related content, the reader will have to visit the designated website, hence increasing traffic flow.

Include image-structured data

With the support of structured data also, you can optimize the WordPress image SEO. Also known as schema markup, like target keywords, structured data adds additional back-end details to the graphic to convert it into image SEO. And not only this, but schema markup also increases this image's chances to show up on SERPs.

Using target keyword in the image title

By adding a target keyword in your image title, you can create an image SEO easily. This is another way to make your website images SEO-friendly. Although it is not a compulsion, you will definitely have the upper hand among your rivals if you do this. The purpose of the title is to give identity and description to the images, consequently making them more relevant in search engines' eyes.

Image SEO Optimization and Search Performance Improvement

When it comes to on-page SEO, image SEO is merely a part of it. Apart from this, there are several other elements such as SEO copywriting and keyword optimization. All of these must go hand in hand to make up the best practices for optimal performance.

Also Read:5 EFFICIENT SEO STRATEGIES TO STAY IN THE COMPETITIVE MARKET