Rafting equipment Industry Growth, Global Rafting equipment market - Ken Research
by Ashish Kumar Market ResearcherThe report titled “Global Rafting Equipment Market Outlook to 2022 - by Equipments
(Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats),
by Distribution Channel (Company Stores and Specialty Stores, Online,
Hypermarkets, Department Stores & Supermarkets and Others)” provides a comprehensive analysis
of global rafting market introduction,
market size and market segmentation by Equipments (Protective Rafting Gear,
Rafting Accessories & Inflatable Rafting Boats), by Region (Americas,
Europe, APAC & MEA), by New & Existing Demand, by Distribution Channel
(Company Stores and Specialty Stores, Online, Hypermarkets, Department Stores
& Supermarkets and Others) and by Equipment Price. The report extensively
covers competition scenario and competitive landscape of major players
including Wing Inflatables, HYSIDE Inflatables, SOTAR, NRS, Maravia and AIRE
and analyst recommendation.
The report is useful for water sports equipment
manufacturers, rafting equipment manufacturers, distributors, specialty
sporting goods stores, department stores, e-commerce portals, customers and
other stakeholders to plan their market centric strategies in accordance with
the ongoing and expected trends in the future.
Global Rafting
Equipment Market Size and Overview
Market Overview: International tourist arrivals and
international tourism expenditure has been increasing at a steady pace over the
review period (2012-2017), globally. Coupled with an increase in interest of
people towards soft adventure sports, rising popularity of rafting &
adventure sports and growing awareness regarding fitness-benefits of opting
rafting has supported growth in this industry. Americas has been the biggest
market in terms of expenditure incurred by consumers in rafting equipment’s
followed by Europe, APAC and Middle East & Africa. Increase in demand has
also been affected by growing base of Millennial, higher per capita income in
major markets, presence of well-established players and expanded distribution
network in new regions/countries.
Market Size: Increase in variety of rafting equipment’s
available in the market, primarily, in terms of size, quality, capacity and
utility, major players have been using diverse product portfolios and
aggressive marketing & sales strategies to position themselves in the
market. This has helped the market to grow at a CAGR of close to 3% during
2012-2017. Increased trade has been observed amongst major producing and
consuming countries. Several leading manufacturers have invested huge amount in
research & development segment to foster product innovations to increase
durability and sturdiness of rafting equipments. By and large, Global rafting
equipment market has increased by significant amount in the review period.
Market Segmentation
By Equipment: Protective Rafting Gear has captured
a major market segment in 2017. Major reason for protective gears to hold
highest revenue share in the market is its bulk sales. These equipments are
bought by rafting participants, retail clients as well as by large-scale and
small scale water sporting institutes in large quantities. Rafting Accessories
accounted for the second highest share in the market. Rafting inflatables
accounted for the smallest share in 2017. The boats are usually long lasting
due to which the replacement demand is comparatively low. This has been
primarily associated with its lower share in the consumer expenditure generated
in the overall rafting equipment market.
By Region: The global rafting equipment market
was dominated by Americas in the year 2017. The region occupies the largest
share owing to the presence of well-established water sports infrastructure and
large number of rafting enthusiasts. In the recent years, rafting has been
adopted as a recreational activity along with being taken-up professionally.
Europe accounted for the second largest share in the rafting equipment market.
The presence of increased number of water sporting sites across Europe makes it
the second-largest revenue contributor. APAC region also witnessed growth in
demand for rafting equipments with an increase in both consumption and
production especially in Japan, Australia, China, India, Singapore, Malaysia
and Taiwan. Middle East and Africa has accounted for the lowest share in the
rafting equipment market in 2017.
By Distribution
Channel: Company
Stores and Specialty Stores dominated the market in 2017. This sales channel
has been highly popular since major large scale manufacturers of rafting
equipments usually operate through own brand stores that exclusively sell
equipments of their brand. These are known as Exclusive Brand Outlets of the
companies located in various countries across the world. The purchase of sports
equipments online has been gaining high popularity over the years. Online
stores have accounted for second highest contribution in 2017. Some of the
major online retailers selling sports equipments are Amazon and Alibaba.
Hypermarkets, department stores and supermarkets have accounted for double
digit share in terms consumption expenditure. Some of the well-known stores
include Walmart and Tesco.
Competitive Landscape
Competition in the global rafting equipment market is highly
fragmented due to the presence of large number of regional players. In the
Americas, the competition in the concentrated however, majority of market
leaders have substantial control in terms of market share in 2017. Majority of
manufacturing facilities are based in this region leading to large exports to
countries such as UAE, South Africa and India. It is a similar scenario in
Europe. The major players in the market carry out both manufacturing as well as
trading. Competition in APAC and Middle East & Africa is still in the
growing phase & highly fragmented. There are about 4 major rafting
equipment manufacturers operating in the global market. Majority of
manufacturing clusters of these major manufactures are located in North America
and Europe. These players compete against each other on the basis of parameters
such as price, product differentiation (product portfolio size and product
innovations), distribution network, geographical penetration/geographical
presence and research & development activities.
Future Analysis and
Projections
Global rafting equipment market has been anticipated to
showcase a sound growth at a CAGR of close to 2% during the forecast period
(2017-2022). Growth during this period is expected to be supported by the
rising popularity of rafting as a recreational and profession activity,
increase in the number of rafting championships and tournaments, increase in
demand from Millennial, increased awareness regarding fitness benefits of
rafting, expanding geographical presence of major manufacturers, intensifying
distribution channels, expansion of online retailing, new product launches,
government initiative to promote the usage of protective rafting equipments and
others.
Key Topics Covered in
the Report
Global Rafting Equipment Market Introduction
Global Rafting equipment Market Size
Global Rafting Equipment Market Segmentation by Equipments
(Protective Rafting Gear, Rafting Accessories & Inflatable Rafting Boats),
by Region (Americas, Europe, APAC & MEA), by New & Existing Demand, by
Distribution Channel (Company Stores and Specialty Stores, Online,
Hypermarkets, department stores & supermarkets and Others) and by Equipment
Price
Competitive Landscape in Global Rafting Equipment Market
Company profiling for major players in Global Rafting
Equipment Market
Global Rafting Equipment Market future outlook and
projections
SWOT Analysis
Government Regulations in Global Rafting equipment market
Analyst Recommendations in Global Rafting equipment
market
For more information on
the research report, refer to below link:
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Created on May 3rd 2018 05:05. Viewed 421 times.