PROMOTE YOUR BUSINESS IMPRESSIVELY WITH LOCAL SEO

Businesses are on a constant lookout for clients and seeking ways to attract more and more customers. One factor that contributes significantly towards this is being present for your customer where they are. Local SEO comes to your help here. Using Local SEO, businesses can reach out to their customers locally along with leveraging their customer base online.  

According to Google Statistics, more than 50 percent of online searches have some local intent, which means to get what they want within the shortest radius. No one wants to travel distances to get an item repainted or find a handyman. This is where Local SEO can give your business an advantage. Leading digital marketing firms offer SEO Services in Delhi to use Local SEO to promote your business impressively.

Core factors that affect Local Seo:

The power of top ranking in every local search activity related to your field brings an unmatchable advantage to your business. The three core factors that affect the success of Local Seo include Proximity, Prominence, and Relevance.

Proximity- How close your business is to your searcher.

Prominence- Reviews about your offering.

Relevance – How relevant you are to what the consumer needs in terms of solutions and offerings.

The power of Local Seo can be harnessed in a number of ways. Let’s take a look at some of the ways you can make your local SEO more effective.

• Google My Business Account 
  

The first and most important step, setting up a Google My Business account is essential for every business. This account brings your business on the Google map and has an in-built feature to get a presence on a search engine. Being present on Google Map will make it easy for your prospective client to reach your location.

GMB lets you present your business profile to anyone who is searching for your business or services online. With the option to present a host of services like your brand proposition, location, reviews, opening, and closing timings, an accurate and up to date GMB profile makes you stand out in local searches.

• Customer Reviews Matter
  

Urging customers to review your services on Google pays off. Google loves organic content and more the information merrier it is. Positive reviews about your business and offerings will bring more customers to you. A top SEO company in Delhi can utilize customer reviews in an intelligent way to showcase businesses in local searches.

Also adding pictures along with reviews create a visual appeal. It is a proven fact that visual content is far more effective than a readable one.

• Importance of Voice Search 
  

With the advent of technologies like Alexa or Apple’s Siri, we are witnessing a considerable shift towards voice searches. The comfort of just speaking rather than typing what you are looking for simply cannot be overlooked. Think ahead and optimize your content as per voice searches to remain relevant. Any top SEO company in Delhi will tell you how important it is to be relevant for voice search.

As more and more people are now looking for local solutions online, be present where your customer needs you at the right time. Hire a top digital marketer to create a strong local SEO strategy and make your brand a highly recommended name.