Promote the Product NOT the Program

Allan Gardyne, a well-known affiliate marketer, gives various pieces of advice in order to earn money online. Promote the product and not the program is one of these. However, some people seem to have not listened to this uttermost advice of one of the most successful men on the net.

For Gardyne, there are thousands of ways to promote affiliate products, but the worst way of doing it is promoting the programs, since the important thing to do is to assess your own skills and interests, using your strengths.

He explains that he wrote and launched a newsletter. He also contributed to online forums and spent a lot of time answering emails at the beginning. Things that work for him but that had not worked for others.

For example; to earn money online he recommends to create ezine ads, if you are good at that, and then link them to a free report, that you divide into a series of articles in order to promote and place them on an auto-responder.

But there exists other key points you have to look at for before choosing an affiliate program to promote and make money online such as: a site that has a high conversion rate or looks as though it has an excellent product that will appeal to your niche market, a high commission (40%-50%), programs that pay residual incomes or lifetime commissions.

Gardyne suggests trying the product before promoting it. He likes to study and use the products he is promoting, because if you like the product you will talk about it with more enthusiasm and your writing will show that, increasing your sales.

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