Powerful Data-Driven Digital Marketing Strategies For B2B & eCommerce Companies

by PRC Agency PR

Your customers are constantly being bombarded by impersonal, unoriginal advertising content. This type of advertising is numbing, it causes the eyes to glaze over, it is not exciting or engaging. This is the type of advertising that you need to avoid.

However, if you are competing in the digital marketing space right now, it can be incredibly difficult to avoid the common strategies, the so-called "low-hanging fruit". That is why the 120/80 digital marketing firm is stepping in: to help you stand out from the crowd and boost your visibility without increasing your ad budget.

Named after the ideal human blood pressure, 120/80 seeks to optimize your marketing efforts to keep you stress-free when promoting your service. Using the dynamic tools available through HubSpot, they can increase your lead generation capabilities in no time at all.

To learn more about the data-driven solutions they can provide, visit https://120over80.com/

The firm offers its lead generation services to accommodate businesses with smaller budgets or more specific targeting needs. 120/80 explains that well over half of all businesses cite lead generation as the biggest challenge when promoting a product or service, a challenge that this specialty offering seeks to conquer.

120/80 specializes in retargeting, the process of pursuing a lead that has already engaged with your front-facing marketing content but has not yet converted. In this way, the firm can help your business personalize ad content to the individual customer, increasing the chances of a conversion and maximizing the efficiency of your promotional campaigns.

The HubSpot-based PPC systems that 120/80 uses engage traffic across many of the most popular channels, including Google, LinkedIn, Quora, Youtube, and Microsoft. These channels, and especially LinkedIn, are ideal for situations in which retargeting is likely to be an effective strategy, as a higher degree of personalization is possible there.

In addition to these services, 120/80 can further enhance your lead generation capabilities using A/B testing and customized landing pages. Traffic gained through retargeted ads will be automatically redirected to a landing page designed specifically to cater to the needs of the customer, making them more likely to convert.

A spokesperson for the company said, “When purchasing online ad space, it’s easy to settle for the low-hanging fruit. 120/80 digs deeper to deliver uncommon paid media strategies that ultimately deliver real results using proven lead generation strategies.”

Born out of the recent digital marketing renaissance, 120/80 maintains the most modern approach to cross-channel promotion and lead generation possible. Their strategies have been carefully tested to ensure their effectiveness, and are guaranteed to help you boost your presence.

120/80 maintains a data-driven approach to digital marketing that allows them to dynamically adjust their strategy to every situation. They are dedicated to their clients, providing continuous support at every stage of the lead generation and nurturing process.

You can visit https://120over80.com/ for a custom proposal.

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