Planning Your Influencer Campaign For Success

If you're determined to boost your marketing efforts you should consider using influencers. Instagram influencers are a common option for companies due to more than more than 200 millions of Instagram users who check at least one Instagram account each day. But, TikTok influencers or Twitch streamers may be more beneficial for your brand, depending on your audience. Read on to learn how to select the best influencer for your next advertising campaign.

What are your objectives?

To comprehend your objectives and then to identify the most suitable influencers it is essential to first establish them. Here are three steps for selecting the best influencer.

Target Audience

It is essential to determine the people who are your intended audience to locate influencers who are similar to this. It is important to study the demographics, ages, and interests of your intended people to understand who your company is trying to reach. This will allow you to find influencers who have similar interests. 

Budget

Before you approach influencers it is crucial to create an amount. Each kind of influencer may need a different amount. Be sure to know the fact that no influencers get compensated the exact same sum. The prices will differ based on the type of content you'd like to see posted. You can decide the influencers you wish to collaborate with by setting a budget for your goals in the strategy.

Timing

The timeframe for your project is a crucial aspect to think about when establishing your goals. It's possible that you're in a hurry and requirement for your campaign to go live. This may exclude influencers that might be slower to react. Consider whether your campaign is most effective during a discount or sale or celebration or holiday. This is crucial so that you get maximum value from your campaign and determine the possibility of having an influencer to meet your deadline.

The different types of influencers

Once you have established your campaign's goals after defining your campaign goals, you must know the different kinds of social media influencers available. It is essential to know that even if an influencer has more followers doesn't mean they're the best choice in your marketing. Based on the number of people they follow, influential individuals could be classified into five distinct categories.

The smallest number of followers is what defines a nano influencer. While they might have between 1 and 5K followers, it's crucial to remember that their followers are more significant than other followers. Influencers are famous for their high engagement levels. They are likely to be willing to accept an incentive that is not monetary like a product.

Micro influencers are a lot more popular (between 5K-50K) and have more expertise in their area. They might have created their accounts to enjoy themselves but they may be more focused on their career as an influencer. Their engagement rates remain high , and their followers are able to have faith in their credibility. It is possible to receive an in-kind payment or fee at times however it's generally very minimal.

Medium influencers are more well-known, with 50 to 100k followers. We're beginning to see the difference. Many may be expecting a cash payment. Some may have an employee who has an amount. Influencers who are influential will start to establish their reputation and try to become more professional. Engagement rates are still high.

Many users follow macro-influencers up to 100K-1M. They are professional influencers who are involved in brand collaborations and are employed full-time. They could request some kind of financial reward or even charge an amount to oversee their work. Although their content might appear highly experienced, it's crucial to keep in mind that the rate of engagement at this point is far less.

Mega influencers have more than 1 million followers. They're usually celebrities who have gained fame due to their social media postings like actors or sports stars. The majority of them have a professional in charge who is responsible for all their accounts for social media. The engagement rates are low, and their fees are high. It is also possible to be thought by their fans to sell fake content.

Analyzing profiles with the influencer marketing platform

We now know the importance of ensuring you establish objectives and prioritize your choices to ensure you select the appropriate influencer category. Avoid the common mistake of believing that the higher in influence an influencer is, the more influential.

The types of influencers are typically described in the previous paragraphs, but you could end up working with a micro influencer with low engagement rates or a macro influencer who has fake followers. To prevent this from happening it is recommended to work using the help of an influencer marketing platform like Heepsy to discover influencers who you trust to be ideal for your marketing campaign.

Engagement rates

The amount of engagement on an influencer's profile is among the most crucial factors to be aware of. The average of the industry will differ depending on the number of people following you. It's more difficult to manage followers with more. The greater the engagement rate however, the closer the influencer will be to their followers. Whatever the goals of your campaign you'll want to connect with people who are interested in the content of the influencer, not those who simply scroll through.

Audience information

Heepsy allows you to see numerous insights into the audience of the influencer, including their gender, age and where they live. This is vital in ensuring that this is targeted at the same audience as your target.

In addition to other metrics to aid in determining if an influencer is genuine or has fake followers is also possible by analyzing the authenticity of your audience.

Conclusion

You're definitely on the right path by having made it this far. It's thrilling to begin an exciting new campaign. However, it's crucial to know the difference between influencers and what each offers.