Pinterest Strategy: Deleting Pins on Pinterest

by Laura Rike Laura Rike l Pinterest Marketing + Social Media Ma

To delete a pin on Pinterest or not to delete a pin, that is the question!

Should you be deleting the pins that aren’t bringing as much traffic as the other ones that you tested are?

Let me just go and make this short and sweet for you and simple and say DO NOT delete your pins. Done. Mike drop. I can walk away now, right?

No way! Let me explain why. Deleting pins is actually not going to help you at all. There are a number of different Pinterest strategies and reasons that I can go through as to why it’s not going to help you and how it might actually hurt you, but one of the things that I want to cover is when it is actually essential for you to delete a pin.

Wait, Laura, you just said don’t delete pins. Well, there are actually three reasons why you should delete a pin. Okay?

Broken Links On Pinterest

So the first reason that you should delete a pin is if you find out that the link when they click through the image goes to a broken or what I call a dead link, meaning it’s not going to pull up it gives them that 404 error 402 error like all the things it’s not showing them the value that you are trying to bring to them.

If you find out that that is true for one of your pins on your platform, I would suggest immediately deleting it, and then fixing the problem. So you can use that same image and repin on as a new PIN with the right link.

Unrelated Page Or Stolen Link

Tip or reason number two as to why you should delete a pin is if it goes to an unrelated page. So if you have a pin that’s talking about how you’re going to show them a video, but then you go to a homepage or landing page that’s not related one, you’re going to probably get marked as unhelpful or as a spammy post and to that person is going to be feeling unresolved, frustrated and probably still concerned about how to still answer the question they came to you in the first place.

So what you want to do is first before you delete that pin, you want to go in and see if you can edit it right. How many days was it that you pinned it? Has it been repaired and things like that, take that into account, see if you can edit it and put a right link in there. If you can’t it might be time to consider deleting the pin.

If you need help figuring out which of these strategies is best for you and your account, talk to a Pinterest coach. A coach helps you focus your efforts on successful strategies. Trial and error will involve wasting time by trying a range of strategies. After all, you don’t know what will work for you. A Pinterest coach, however, has plenty of experience. They know the types of strategies that produce the best results for each situation.

Time Sensitive Event vs. Evergreen

The third reason to delete a pin is if you have something that is time sensitive and not evergreen, meaning if you have a giveaway or an event that’s local, and it’s done, and it’s never going to happen again, it may be time to delete that pin.

My suggestion to you though, is to always think about what you’re putting out there in the world and how you can make it so that it is evergreen content. I have a client that we were just talking about how to turn Facebook events into evergreen events. So after the event happens, whether it’s local or virtual, how can you go into that event and update those people that said they were going to go to it or the people that are coming to it now past the date to show them that they can still get the good tips, whatever you are providing value help anything to make it more evergreen.

Try to see if you can make that event evergreen, which means like anytime they come to it, it will still be relevant to them. If you can’t, and it’s a giveaway or a promotion or an event that can’t be done that way, then it might be time to delete a pin.

If you guys have any questions about how to delete a pin, why to delete a pin, or Pinterest in general comment below and I would love to help you out.