went public on April 18, 2019 at $19 per share, closing the day at $24.40 per share. For 2020, Pinterest reported an advertising revenue of $1.7 billion, an increase of 48% from 2019.  On March 3, 2021, Pinterest announced "Pinterest Premiere", a video ads product "which will appear in people’s feeds, targeted to their interests

In February 2013, Reuters and ComScore stated that Pinterest had 48.7 million users globally,  and a study released in July 2013 by French social media agency Semiocast revealed the website had 70 million users worldwide.  In October 2016, the company had 150 million monthly active users (70 million in the U.S. and 80 million outside it), rising to 175 million monthly active users by April 2017 and 250 million in September 2018.  As of July 2020, there were over 400 million monthly active users. 

Demographics 

Pinterest has largely appealed to women, especially with its early user base. A 2020 report found that over 60% of the global users are women. Although men have not been a primary audience on Pinterest, it's been found that their usage has increased 48%. In terms of age distribution, users between the ages of 18-25 have grown twice as fast as those over the age of 25. However, both users between the ages of 18-25 and users between the ages of 25-40 have been driving the growth of Pinterest. ^[64]

Your Pinterest!

Everybody and every company is trying to get noticed on the Internet. In this struggle for attention and sales, marketing agencies rack their brains trying to find original ideas that will captivate their audiences.

One of the most effective sites out right now is Pinterest, if you know how to use it. If you know how to post items the right way, it can be an amazing tool to pique product interest and scale your business. Unless you have marketing agencies working for you, you may not pick up on some of these tricks of the trade.

Price Tags

Pinterest users are not looking for inspiration or motivation on this network. They are looking to purchase items, so make sure you include the price of products you are trying to push on this platform.

Pin For Later

When you post something on Pinterest, copy the image and post it on different websites, too.

Newsletter Readers

A tip that market agencies are sharing to business owners is how they can incorporate their pins into the newsletters that they send out.

Group Boards

Using group boards is an excellent way to get repins. It can be difficult to find good group board, so be patient.

Promote

It is important to constantly promote your Pinterest account. Marketing agencies understand that having a good presence can make or break your business.

Drive Traffic

By creating a board, you provide a place for followers to find all of your blog posts. Make sure your blogs and titles contain relevant keywords so it is easy for followers to find your content in their search engine’s results.

Competitors

If an account commonly pins your competitor’s content, try to get them to pin your content, too.

Be Creative

Anytime you are trying to interact with your customers on any social media profile it is very important to be witty and creative. Having a profile that is exciting and interesting is the only way to get potential customers to view your page.

Pique Your Pinterest

Everybody and every company is trying to get noticed on the Internet. In this struggle for attention and sales, marketing agencies rack their brains trying to find original ideas that will captivate t...