Philippines Coconut Water Demand, Wine Consumption Philippines - Ken Research
by Ashish Kumar Market ResearcherPhilippines have witnessed many beverages
being manufactured in the recent years. It was observed that there was a steady
growth in the Philippines beverage category in the recent years. Almost all the
leading manufacturers were benefitted from election-driven spending. Therefore,
the manufacturers refrained from increasing their unit prices of beverages
despite the rising cost of raw materials. There was a drastic growth in the
naturally healthy beverages in Philippines with the continuing rising awareness
among Filipinos of the potentially negative health effects of additives,
preservatives and other ingredients. This led to the increase in availability
of more affordably priced products that has a positive impact on the overall
performance of naturally healthy beverages.
Naturally Healthy hot drinks and Naturally
Healthy soft drinks are the available products in natural beverage category.
The various beverages manufactured in Philippines include health and wellness
trend by including fortification and the use of functional ingredients.
Pepsi-Cola launched sports drink Gatorade Fierce with Grape, Green Apple and
Tropical Fruit flavour variants. These drinks are fortified with electrolytes
that are essential for human body hydration. Mondelez Philippines Inc and Kraft
Foods are the leading producers of fortified drinks. The fortified drinks
include fortified hot drinks, fortified soft drinks. The are many variants of
juices available in Philippines juice category such as grapefruit juice, orange
juice, other single fruit citrus juice, apple juice, grape juice, pineapple
juice, tomato juice, other single fruit juice, and mixtures of juices.
The hot drinks market in Philippines includes
hot tea and hot coffee which witnessed a huge growth due to the cafe culture
and consumer health awareness. The variants in tea are green tea (unfermented),
black tea (fermented or partly fermented) and tea concentrates, extracts and
essences. The variants in coffee are coffee (not roasted, decaffeinated),
coffee (roasted, not decaffeinated), coffee (roasted, decaffeinated), coffee
concentrates, and roasted coffee substitutes. Nescafe, Milo, Nestle and Mayora
Indah are the leading market players in the hot drinks sector. Gilamar
Enterprises is a major competitor in the tea sector, and the products focus on
general safety such as growing health and wellness trend in the Philippines.
Another competitor, Gourmet Farms offers enthusiasts organically grown coffee
and tea products. Nestlé Philippines and Mayora Indah are the multinationals
competitors of hot drinks and the only domestic player in Philippines is
Universal Robina. It was observed that
there was a fiercer competition between the only domestic player and the
multinationals players.
According to the study “Philippines Beverage Forecasts March 2017”, the increasing in
disposable income is supported by the robust Filipino economy and is driving
the growth of the beverage sector in the country. Brandy is the largest
alcoholic beverage with growth in volume and sales along with specialty spirits
that are expected to register a fastest growth. Emperador Distillers, Inc., and
Ginebra San Miguel Inc. are the leading competitors in the Philippines
alcoholic beverages market. Consumption of Vodka is higher in the Filipino
spirits sector compared to the rest of the world. The spirits sector includes
brandy, gin, genever, liqueurs, rum, specialty spirits, tequila, mezcal, vodka,
and whiskey.
Philippines wine sector witnessed a steady
growth in the recent years while sparkling wine market has registered a fastest
growth. Carlo Rossi is the leading brand in Philippines wine sector. Wine
consumption in Philippines is higher compared to the rest of the world. The
variants in wine are sparkling grape wines, other grape wines, unfermented
grape wine, Vermouth and other flavoured grape wines and other fermented
beverages. The most common alcoholic beverage preferred in Philippines is beer.
San Miguel is the leading brand in the manufacture of beer and gin in the
country with a variety of products. Beer
na Beer is a close competitor for San Miguel and Philippine Distillers Company
(PDC) is another leading player in the spirits market.
There is a huge sale of bottled water and it
benefited Philippines leading manufacturers of bottled water. The bulk bottles
water category also registered a volume growth due to use of bulk bottled water
for home consumption. The variants of the bottles water include carbonated
bottled water, flavoured bottled water, functional bottled water, and still
bottled water. The carbonates drink category is also experiencing a steady
growth in the Philippines and includes cola carbonates and non-cola carbonates.
Hypermarkets, supermarkets, convenience stores, food and drinks specialists,
e-Retailers and other stores are the leading distribution channels of beverages
in Philippines. Almost all the beverages in Philippines are packed in glass, rigid
plastics, paper, board, flexible packaging, rigid metal and others which are
bottles, stand up pouchs, bag-in-box, carton-liquid and cans.
Coca-Cola Export Corp is the leading player
in soft drinks category in Philippines. The soft drink domestic companies in
Philippines registered a promising growth in the coming years. Existing and new
soft drink products are available in different pack sizes and PET bottles. The
success of the products depends on the effective brand, aggressive marketing
and distribution efforts. It was expected that soft drinks category will
develop slowly compared to the other beverages over the coming years. Energy
Drinks in Philippines includes sugar-free drinks, regular energy drinks and
shots with additives specifically designed to increase alertness.
Philippines government has imposed excise tax
on the spirits such as beer, liquor, wine, and alcohol products. The spirits
market in Philippines is yet to recover from the effect of taxes. The increase
in consumer spending limit has led to the growth in the Philippine beverage
industry. Majority of the consumers are attracted towards the trend of smaller
pack sizes beverages which is affordable and can be carried away. Consumers are
conscious of their purchasing decisions despite the increasing disposable
income levels. They check for the ingredients in carbonates drinks, energy
drinks and juices. It was observed that the Philippines beverages market will
witness a steady growth over the coming years.
Key Topics Covered in the
Report
Philippines Naturally Healthy Beverages
Market Research Report
Philippines Naturally Healthy Beverages
Market Size
Philippines Non Alcoholic Beverages Market
Philippines Non Alcoholic Beverages Import
Volume
Philippines Non Alcoholic Beverages Export Volume
Philippines Naturally Healthy Beverages
Market Future Outlook
Philippines Healthy Beverages Market
Competition
Philippines Beverages Retail Market
Philippines Juice Market Demand
Philippines Coconut Water Demand
Beer Market Research Report Philippines
Alcoholic Beverages Market Philippines
Philippines Juices Market Revenue
Soy Milk Consumption Philippines
Wine Consumption Philippines
Philippines Non Alcoholic Beverages Market
Competition
Philippines Non Alcoholic Beverages Market
Future Outlook
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Created on Dec 26th 2017 03:47. Viewed 578 times.