Personalized use of Email Programs will be the Key for Lead Generation

by David Jones Digital Marketor

Speaking of successful marketing strategies, do you know that email marketing is consistently one of the best tactics to achieve your ultimate marketing goals?

The world today is dominated by social media and mobile, where an email marketing campaign is not a new thing. Yet there is no denying that it is still one of the most effective channels for any business organization to gain as much leadership as possible and increase its customer base. Those?

It’s true that email marketing has gone through a slow period in recent decades where it has gained a bad reputation, many experts have stated that email is dead and dying, but if you look at the numbers, you can see that email is actually growing acceptance as more and more email accounts are created. Because of technology, reliance on the media, and people’s use of emails, it has been observed that email is by no means dead. In fact, more personalized delivery of business information and production of potential customers at a reasonable cost has become a vital link. There is no doubt that the benefits of email marketing will be paramount in 2020, and this will ultimately generate a lot of traffic to your website, resulting in higher revenue.

Here are some recent statistics on email marketing to understand why it's worth the investment:

There are currently more than 3.7 billion email users in the world, which means that by 2021, users are expected to be 4.1 billion users. - (Statistics)
The U.S. is projected to spend more than $ 350 million on email advertising in 2019. (Statistics)
59% of marketers say email is the biggest source of ROI. (Emma)
72% of people prefer to receive promotional content via email, compared to 17% who like social media. (MarketingSherpa)
Email is 40 times more effective at gaining new customers than Facebook or Twitter. (McKinsey)
58% of adults who check their email for the first time in the morning. - (Customer intelligence)
89% of marketers say email is the primary channel for lead generation. - (Mailgen)
Personalized emails offer 6 times higher transaction rates. - (Experian)
74% of marketers say targeted personalization increases customer engagement. - (e-consultation)
78%: Marketers who say that segmentation of the list is the marketing automation feature they can’t live without. (Gleanster)
Introductory email with video increases clickthrough rate by 96%. - (GetResponse)
Transactional emails have an average opening rate of 72% and a click-through rate of 30%. - (IBM)

The benefits of email marketing are much more than the facts above have shown. Proven method for producing wires.

In 2020, you have the opportunity to restart your email programs with your efforts for innovation and creativity to keep up with demanding customers. With the disruption of artificial intelligence in this digital age, it is important for marketers to take advantage of new technologies and tactics to continue to push boundaries. Recent studies on the future of email marketing show that email programs are becoming even more personalized and interactive. But how can these lofty marketing goals be achieved? What is a hook? What email should be sent to get customers to the inbox?

FUTURE E-MAIL MARKET FINANCIAL PRACTICES

The key will be personalized use of email programs

The use of data is becoming less and less creepy, as a marketer you need to practice using more data in a judicious way to personalize the execution of your content. It helps to register your customers, taking into account their socio-economic preferences as well as other rich information about existing and potential customers.

Optimizing your campaigns for mobile is essential

As a marketer, it is very important to know your audience when optimizing mobile content. Understand the structure of a mobile audience that allows you to use cutting-edge tactics to increase engagement. Litmus reports that 54% of adults spend almost three hours a day on their smartphone switching between apps and reading emails. So take advantage of this trend to be able to push subscribers through.

Rotate around artificial intelligence (AI)

Future trends in email marketing are about the effective use of artificial intelligence. It can track the behavior of individual customers, send customized emails, and thus help brands connect with their customers on a more individual level and connect with them in the right way, which can ultimately help support ROI. AI-based tools like Chatbots, Siri are all changing the way email ads are cost-effectively.

Use interactive content to enhance interaction

The use of interactive content in email is one of the most important future trends in email marketing. Emails containing games, quizzes, pictured carousels, gifs and pictures will keep recipients closed. Using interactive content can help sell brands that accept interactivity.

Loyalty programs to collect customer data

Marketers are already pushing for loyalty programs in 2019, and it will be much more sophisticated in the coming years. By using loyalty programs, you can collect customer data and better understand customer behavior. This allows you to reach better personalized loyal customers and gain new customers with the same characteristics.

WRAPPING

Marketing is evolving, and so is technology, driven by consumer expectations for a better experience. But one thing in this digital genre remains the same - emails. They are here to stay! There is no doubt that the benefits of email marketing will be much greater in the coming years, resulting in higher revenue.