Pavilion Shopping Mall: Mall Mantra for success

by Pavilion Mall Shopping Mall

The Indian market has undergone a retail boom; retail stores and shopping malls are key growth drivers for the sector today. The mall mania across the nation has seen around numerous malls in not just metro cities, but Tier II cities as well.

There are about 180 operational malls across the top cities in India; but studies say most of these are under-performing. While location is of strategic importance, the success of a mall depends on several other factors. According to JLL India, success rate of malls also depends on mall design, brand positioning and how well they cater to the needs of their target segments. A healthy mix of retail, movies and dining, whether or not they have been able to evolve into family hang out places plays a big role. And one prominent mall that has bucked the trend and got its formula right is the hugely successful Pavilion Mall in Ludhiana.

•    Good location

Pavilion, considered to offer the best shopping in Ludhiana is located adjacent to Fountain Chowk on the Kailash Cinema Road. Situated in the heart of the city close to the affluent residential neighborhoods of Civil Lines, it is accessible from five major axis roads.

•    Meeting customer needs in the catchment area

This 6, 00,000 square feet swanky mall houses around 104 outlets in a varied retail mix. Identifying a gap in the market, the mall holds the distinction of offering Ludhiana's first 7-screen multiplex PVR Cinemas; and the largest kids play area in the city. The sprawling food court can seat up to 450 people; and the choices in fine dining are from among the best restaurants in Ludhiana. In addition to four floors of premium retail, there is a salon and spa on the destination floors; with a nightclub in the offing.

•    Retail and consumer-friendly mall design

The architecture, retail composition and zones of the Pavilion Mall has been designed and infused with the celebratory essence of Punjabi culture. Three full frontages offer increased visibility; and intelligent drop-off and pick-up zones are designed around central atrium. There are adequate rest corners; infant care room; and special access for the elderly and differently abled. Spacious banquet terrace and pool deck areas offer perfect party places. And, making it truly a mall of global standards, Pavilion is the first mall in India to be conferred with Gold LEED pre-certification for eco-friendly operations.

•    Right tenant mix

The Pavilion Mall has an intelligent mix of high-end retail and leisure. There are small format stores, medium format stores and mini anchor stores. Food options offers street food as well as fine-dining options. Shoppers Stop, PVR, Blu-O, Marks & Spencer, and Hangout National are the anchor tenants. The mall also houses premium venues for talk-of-the-town banquets in Ludhiana.

Round-the-year promotions have made Pavilion a happening venue for top events in Ludhiana. It is the favourite choice for a birthday celebration, wedding shopping or even the perfect leisurely weekend getaways around Ludhiana. Naturally, Pavilion has evolved as the best mall in Punjab and top Ludhiana shopping places.