Organic Marketing v/s PPC: Which is Better?

by OGEN INFOSYSTEM SEO Executive

This is one of the most commonly asked questions in the Digital Marketing World. However, this question can never have a static answer. It actually depends on different scenarios and objectives.

Well with organic marketing, the business owners can get more visitors onto their websites at a lesser cost than PPC. But, it is also true that new businesses can find it very difficult to get started SEO. SEO also takes more time to let their business grow. But with paid search, they can get fast results.

Many website owners also use a combination of both strategies for getting the best results. In order to determine whether the paid search is better for your business or you should simply use organic search, we should understand the advantages and drawbacks of both marketing strategies.

Organic Marketing or SEO (Search Engine Optimization)

Inorganic marketing, the marketers optimize your web pages in such as way that their position in search engine results can be enhanced. This SEO Service in Delhi makes sure that your website has clean codes and the content on your web pages is search engine friendly.

In addition to that, they perform link building. Creating some inbound links from other authoritative websites also improves your website ranking. For acquiring quality links, they do blogging, social media marketing, and many other things.

However, the ultimate goal of every marketer or SEO expert is to make your web pages rank in the most optimal place on the search engine result pages. Let’s check out -

What Makes SEO A Good Choice?

• SEO is a cost-effective marketing strategy. The charges of SEO services in Delhi are almost equal or lesser than the PPC services. Moreover, the difference in cost comes when someone clicks on the search engine result. In PPC, every click charges but in SEO the clicks charge nothing.

• The results of organic marketing are comparatively long-lasting because if your website is properly optimized then it can rank on an optimum place in the search engine results even after you stopped doing SEO. But, it is not the case with PPC.

What’s not so good with SEO?

• SEO is a slow process especially when it is compared to PPC because it can take a few months to show the results. But with PPC, you can expect to see results immediately.

• SEO is an ongoing process and you just can’t sit back and look at what’s happening. But, you need to continuously come up with different strategies to reap the maximum benefits out of that.

• SEO is also a very time-consuming process in case you yourself decided to go for it. However, you always have an option to hire an affordable SEO Service in Delhi.

PPC or Pay-Per-Click

PPC is a paid marketing strategy where you can actually bid a certain amount to quickly reap all the search engine traffic to your website. In PPC, you see the results really fast. However, PPC is a bit tricky and without the help of the best PPC Service in Delhi, it’s not possible to get the desired results. Let’s read out some more facts about PPC.

What Makes PPC A Good Choice?

• PPC is a really quick process which means you can start seeing more traffic, clicks, and conversions immediately after setting up a PPC campaign.

• In PPC, it is possible to scale and control the outcomes. It allows you to set a budget for your campaigns in calculating your ROI.

• If you’re using PPC tactics then you have no need to worry about search engine algorithms because even if your website isn’t optimized enough you can still rank higher with a higher bid.

What’s not so good with PPC?

• PPC is paid and the more you pay the better results you’ll be getting. And if your competitors are bidding higher then they will rank higher than you. So, in the future, you may be paying more for the same results you’re getting now.

• PPC is a difficult task because managing the campaigns, measuring returns while adjusting how much you spend is not everyone’s cup of tea. Hence, you need to hire a PPC Service in Delhi to properly run your campaigns.

• The results you get through PPC are not long-lasting. That means, once you stop your PPC campaign, you won’t get any customers and conversions. So, for getting results for a lifetime, you will always need to spend bucks.

Organic Marketing V/S PPC – The Final War

So now when you have understood everything about organic marketing and paid marketing, the question that comes to mind is what will work better for my business. Well, it depends on numerous factors especially in which industry you’re dealing in and how much budget you have to spend on marketing.

However, both SEO and PPC are efficient to give the best results for a business. If you have the budget and want to see immediate results, you should go for PPC.

And if you have a longer timeline in mind then go for SEO or organic marketing. SEO will offer some of the best results over time. However, if you combine the two marketing strategies then it will lead to the best overall outcome.