Options for Outdoor Advertising

by Kevin Smith Author

On average, people spend about 100 minutes on our cars traveling from one place to the next. Within that 100 minutes time, people spend about 20 minutes waiting at traffic lights. This presents a prime marketing opportunity for companies to take advantage of and there are lots of forms of outdoor advertising, such as a small feather flag or a large billboard.

Signs

Small signs can be placed outside of a business in order to advertise small events like job fairs or open interviews. Usually smaller signs are put together using just text or the combination of text and the company's logo. These signs are usually minimalist as the focus is on conveying a lot of information at first sight. However, there are larger signs that that use images in addition to text to advertise services.

Inflatable Tube Men

Inflatable tube men are eye-catching tubes that are pumped with air so that they flap and wave at passersby. Inflatable tube men give small snippets of information, leaving the spectators to do some investigating on their own. The tube men are meant to attract attention and to inspire people to contact the business in order to get more information about their services. These tubes are usually printed with snippets of text, rather than using images.

Billboards

Billboards are the largest and most effective form of outdoor advertising as they can be seen from several yards away. Since they are so large, this guarantees that the information will be large enough for drivers to read. There are also digital billboards that switch advertisements every few seconds, which allows them to advertise several businesses and services. Designing billboard advertisements can be a bit more time consuming and tedious than the aforementioned forms of outdoor advertising, as they usually require colorful and high-quality photographs. However, billboards can have large benefits as well.

Flags

There are a variety of different flags used in outdoor advertising. Of course, there are flags that are cut and displayed in the typical fashion. These flags can be customized with text and images. However, there are also feather flags. Feather flags are usually two and a half feet by 12 feet, which does not provide a lot of room to print text or images on the flag itself. The business owner needs to be very careful when choosing what will be displayed on the feather flag. They are usually designed with a simple word or two and a small image if one is included. Teardrop flags are very similar to feather flags, except they are shaped like a flattened teardrop.