Online Grocery Shopping in Kenya Made it Easy for All Kenyansby Dezmond Mueni Freelance Content Writer
With the novel coronavirus ravaging our lives, more and more people are now inclined towards online shopping as a way of maintaining social distance, minimizing interaction, and staying safe. As a result, the trend of online grocery shopping in Kenya has surged as you don’t need to get out of the house to buy groceries. All you have to do is place an order from the comfort of your home and have it delivered right at your doorstep.
Even though shopping online has proved to be a safe and easy way to curb the spread of the COVID-19 disease, shopping online for groceries like lentils and vegetables comes with many challenges. Customers expect timely delivery of goods, fresh produce, and even availability of various products, which most online grocery stores fail to provide. As such, established online supermarkets in Kenya such as Jambo Shoppe and Jumia Foods have come up with various techniques that have made it easier for the consumer to shop online.
Below are some strategies reputable online grocery stores like Jambo Shoppe use to make it easier for consumers to shop online.
Simplicity and usability of the platform
Such ecommerce companies have now come up with easy to use the platform in which customer can straightforwardly register, locate the products they need, and pay for them. They managed to make it effective by enabling filtering per subgroup to speed up the search.
For instance, if you want to buy a packet of rice online quickly, all you need to do is log in to your account, use the menu to identify the groceries section, and click under food cupboards. Here you will find various packet rice, including pishori rice, daawat rice, or even basmati rice. By this, customers will not have to scroll through a hundred item long list in search of a packet of rice.
Moreover, they have carefully customized their product description to sufficiently include the product's details, such as the brand name, price, quantity, nutritional value, ingredient, allergens, and even the expiry date. By this, customers will be more informed of the product they are buying and thus, no need to visit a physical shop.
Same day delivery
Why would I buy cereals online and wait for two to three days for it to be delivered? To avoid turning away the customers due to poor delivery time, ecommerce stores are now offering delivery options and time slots that are time-specific. This includes free and same-day deliveries. For instance, if you buy groceries online, it will take less than 24 hours to be delivered to your doorstep as long as you are within Nairobi County.
Even though most grocery stores in Kenya do not focus on perishable products, they are aware that online shoppers are concerned about the quality of produce. To help the customer overcome their fears, online stores have come up with deliveries options that preserve product quality. They include same-day delivery, refrigerated lockers, freshness label that indicates how long the product can last, and also allowing customers to exchange the product in case it does not meet their expectations.
Variety of grocery options
The pleasure of buying items online is the fact that you shop for everything under one room. For example, when i purchase sugar online, I expect to find different beverages such as Kericho Gold Tea, drinking chocolate, milo, and many more that I can use to prepare tea in the accompaniment of sugar. Like what ecommerce companies do, online shopping stores in Kenya have incorporated several grocery categories to ensure excellent service delivery. For instance, Jambo Shoppe, the leading grocery store in Kenya, has different products under the grocery category, including beverages, cooking ingredients, breakfast food, and household cleaners such as a sanitizer.
Since the outbreak of the novel coronavirus, online grocery shopping has revolutionized to become convenient and reliable. Today you can shop for chickpeas or a bottle of Smirnoff vodka online and have it delivered to your doorstep in less than 24 hours. Check out these online grocery stores and guarantee you won’t be disappointed.
Created on Sep 21st 2020 09:07. Viewed 87 times.
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