News Website Design: Popular Tips to Keep in Mind

by Tech Addict Writer, Blogger

Studies have shown that as many as 40 percent of people across the globe read news online. If that wasn’t a compelling insight into the importance of news websites, here is another statistic that will be sure to demonstrate just how critical such websites and apps have come to be: According to a study by Nielsen India and Broadcast Audience Research Council of India (BARC), a staggering 41 percent increase has been recorded in the time people now spend on news websites and apps. So, it is clear to see that news websites are not only vital to the cause of keeping the world informed but also double up as a terrific business opportunity. And this has not gone unnoticed by companies all over the world, thus driving more and more competition in the sector.

So, with companies of all scales and sizes, all the way from behemoths and media houses to lesser-known entities vying for a share of the market, the competition has understandably been rendered cut-throat. Does that mean one doesn’t have a shot at success or better results? As the demand for news websites continues to grow, the key here is to understand precisely what the consumers want. For example, a lot of readers prefer to do so on their mobiles, which means the website must be mobile-optimized. Now, to help you ace in this competitive market, we have put together a list of handy tricks and practices for your news website.

1. Leverage social media: One factor that the most successful news websites in the world have cracked is the use of social media to their benefit. They not only use it to share the news with their audiences all over the world, but also to boost engagement with their content. Social media is a terrific means for people to discuss, share their opinions, and even the content the website has to offer — all of which works perfectly for a news website.

2. Regular updates are an absolute must: If you are unable to provide news and updates quickly enough or continue to offer outdated information, you can be sure your readers will turn to a website that can successfully keep them au courant. Besides that, be sure to put trending news and related articles in the spotlight to ensure readers continue reading.

3. Be mobile-friendly: As noted above, most of the world is on mobile phones now. So, unless you want to miss out on a sizable audience, you must ensure the website is mobile-friendly. And when you do, focus on delivering content in a manner that is easy to navigate through and still fun to consume.

No matter if you have already run a news website and wish to improve your performance or you are just starting, the aforementioned tips will go a long way in giving you a good shot at success in the market. Also, hire a reputed service provider for Drupal-based news portal development or whatever other resource you choose to use for your website. Their expertise will also be instrumental in ensuring the success of your endeavors.