Articles

Need Online Hotel Booking Over Doorstep Direct Booking

by Fahim D. Hotel Apartments

Competing for customers online is tougher than ever as there are so many options for guests to choose hotels these days, and the growth of bookings on OTAs and subsequent commissions is an all-time challenge for any hotel owner. Given the vast number of third-party booking sites, hotels must work towards maintaining the right balance between receiving reservations from their distribution platforms and direct bookings. Many channels often come to mind when thinking about hotel online delivery, although convincing online visitors to book on the hotel's website is no more important than it is today as the market continues to evolve with new options that emerge almost every day.

Hotel Online Booking

As the hotel search decision-making process becomes more complex, improving your hotel's online presence also becomes more critical to engaging with more visitors and moving them to an online booking funnel. Instead of creating a balanced hotel direct booking distribution mix using online channels to achieve a strong digital identity, you should not only rely on your website. 

Hotel revenue management should take all distribution channels into account when developing a distribution strategy, as using each of them in its proper quantity is beneficial for your hotel. Working efficiently on all channels is important in making more direct bookings, and it's important to try different options and find one that suits your hotel and goals because there isn't a uniquely successful channel mix.

How to drive direct bookings online to your hotel

An online travel agency charges a commission of up to 30 per cent from a hotel for delivering a booking. 76 percent of online hotel bookings go through websites. This leads hotels to the end of the battle for direct booking with clear winners. Getting a direct booking, however, is neither as simple nor cheap as it seems. It has costs associated with traffic acquisition. Others include search engines, moto search, and social media. These sites usually charge a cost per click. It is therefore independent of the transformation that is being created. If the user experience is not optimised, the risk of an impulsive cost to each acquisition will be driven. That's why it's important to focus on optimising the user experience for guests on your hotel website. 

It is reasonable to say that hotels should focus their efforts on marketing and branding to increase customer loyalty, but there is a big difference between modern hotels. Online travel agencies, fully digital businesses, and continuous technology, have embraced change. Of course, the WHO has universally issued guidelines for the hospitality industry. Several safety guidelines have been published in response to Covid-19. Hotel Network is a software solution that helps hotel brands increase their website conversions, providing the latest technology and the most effective technology. Instead of booking a short stay, long term hotel apartments really find it helpful at a limited budget in UAE like countries.


Sponsor Ads


About Fahim D. Freshman   Hotel Apartments

7 connections, 0 recommendations, 31 honor points.
Joined APSense since, November 15th, 2022, From Dubai, United Arab Emirates.

Created on Nov 27th 2022 11:41. Viewed 305 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.