Myths About SEO Burst by Search Engine Optimization Company

by Rohan Singh Digital Marketing Head

Applying to SEO are uncountable myths that people find true because others failed to understand the architectural working behind SEO. Many people believe that some SEO practices can even harm the entire digital marketing strategy. Although this is not true at all.

Search engine optimization is essential if your business has an online presence. Ranking among the top of the search results corresponding to the frequently searched words will not only make your company popular but also help you fetch more business from new and existing buyers.

Let’s burst some of the SEO myths,

1.    SEO is a con trick

The myth around is that SEO companies charge a lot of money for a vague strategy that probably does not provide the organisation with any calculative benefit.

The fact is that one must have come around a search engine optimization company that did not use the right mediums to get the ranking. It is a long-term process that requires to take baby steps at a time and build quality links. However, the spamming and black-hat methods may provide with instant results but they disappear after a short while.

2.    Suddenly change the entire strategy as new update arrives

Many people think that as soon as a new algorithm or an update comes out, the entire strategy should be changed and if not then modifications in the website must be initiated.

The fact is that every search engine works differently but with an object to provide the user with relevant results. There may be a time when the updates would not affect. So, if an SEO company is sure of the strategy then the team only have to worry about the major updates and modify the strategy a bit if it can affect the outcome.

3.    Optimizing for Google is enough

Since Google has attained so much popularity, people think that optimizing the site as per the Webmaster will help them rank against the keywords on other search engines as well.

To state the fact, it is not true. In fact, every search engine has its own guidelines to rank the site. Although the fundamentals are the same yet some differences must be taken care of. This helps you gain visibility among other audience that does not use Google. It is a win-win situation.

4.    HTTPS is not important of your do not own an e-commerce business

A lot many SEO service providers will tell you that is okay to neglect the HTTPS if you do not own an e-commerce website or you do not accept online payments.

To your disappointment, it is not true. In fact, no matter what kind of services you are offering through your website, HTTPS is given importance by Google.

5.    Quantity content is the key

Yes, it is true that for SEO you need a decent amount of content on your website and yes, it must be stuffed with keywords.

However, if you go by the facts then unique and content is required. Relevant content with diverse keywords inserted is the strategy that can help you achieve heights.

6.    Sitemap

Many say that sitemap helps in getting the ranked quickly.

Whereas truth be told, XML sitemap helps in getting the pages indexed frequently.

Conclusion

The myths around SEO campaign are all false. You need to find the best SEO services company that can offer clear solutions to attain the ranking on the first page.

 

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Created on Dec 27th 2018 06:46. Viewed 415 times.

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