Music Giant Uses Giant Poster Campaign to Launch Tour Sales

by Angharad Evans ENS Sports PR

Jay-Z’s Magna Carter Tour Tickets Launched via OOH Campaign

blowUP media today (19^th July 2013) unveiled the Giant Poster campaign promoting Jay-Z’s hotly anticipated Magna Carter Tour.

The creative, which mirrors that of the star’s first UK number one album, has been tailored to detail specific tour dates and ticket sales information in London, Birmingham and Manchester. blowUP media has also used the campaign to launch one of its own media sites, McLaren House in Birmingham, which stands at 200sqm.

Aimee Mckay, Sales Director of blowUP media said: ‘blowUP media has once more proven it can provide large-scale platforms for big names and events – and names don’t come much bigger that Jay-Z’s. This tour means a lot to a huge number of fans so a big statement was needed. This is why the tour promoters used our inventory to build on fan anticipation as Giant Posters are a great way to maximize exposure ahead of this autumn’s tour.’

ENDS

For more information please contact Angharad Evans at ENS on 020 7934 9030 / Angharad@ensltd.com

Editor’s Note: Hi-res images attached in email. blowUP media, a Ströer Group company, specialises in large-scale outdoor advertising that ranges in size from 100 to 17,300 square meters. Its advertising spaces ensure that company statements and messages reach their target groups at prime locations in important European cities. Whether it is Berlin, London or Madrid, large-scale posters are an effective means of generating attention, and they have an unrivalled impact on the urban landscape. blowUP media manages approximately 300 locations, giving it the largest network of Giant Posters in Europe. The company has offices in 12 European towns and cities and is a competent business partner for advertisers and local authorities. Time and again, blowUP media’s award-winning projects set the standards for designing public spaces – one of our projects, The Longest Love-Letter In The World, has even made it into the Guinness Book of Records. More information is available at www.blowup-media.co.uk.