Multi-Channel Marketing: Diversifying your Online Marketing Approach

by Manuel Gil Del Real Consultant

For any business to keep afloat, having enough sales is the key. To generate enough sales, an owner has to do everything that is possible to let the market know of what their business is offering instead of waiting for potential customers to stumble-upon their business. In the age where a lot of people are connected to the Internet at any given time, it would be best to engage in Internet Marketing.

Before you do anything, however, it would be a good idea to create a marketing plan that covers several channels in the Internet and takes full advantage of their features? What exactly is the Multi-Channel marketing approach? What can you get from it? Read on and find out.

The Multi-Channel Approach

Online marketing can be quite daunting as there is a lot to take in. this includes creating your own brand name and logo, laying out your offers at your brochure, opening your own social media account, and improving your business website. Even experienced companies have a difficulty making themselves stand out in the online world as there is quite a lot of other business in there that look similar and may (or may not) offer similar services.

A single Google Search can yield you a lot of info pertaining to who your competitions are, the services they can offer and their rankings based on the search engine results. If you noticed that they are ranked higher than yours, don’t worry; this only means that your online visibility and recognition needs to be improved through various channels. A Multi-Channel approach can help in unifying all strategies together to form a single, cohesive campaign plan.

Multi-Channel Strategies

There are actually various tools that you can employ in the Multi-Channel marketing campaign and each has their own set of advantages and benefits. One of the more popular methods include creating an account at various social media sites like Facebook. The method is quite simple: you only need to let people know here what your business is offering and they will visit your page. Once they like the page and subscribe to it, the act will be recorded in their personal feeds for their friends to see. This results in more exposure for your business.

However, social media accounts are just part of a long term marketing plan and are not as effective by its own. Also, you are subjected to any changes in policies and terms which means you have to follow them lest your account be suspended.

Engaging in Google AdWords campaigns are also a surefire way in improving your rankings in the search engines. This method, however, is to be used in tandem with a more cohesive approach like SMO and SEO it is not as effective by its own. Also, clicks per ad do not necessarily ensure sales in the real world despite if you only have to pay for it once a considerable number of clicks are reached. On the flip side, you can pick from various AdWords Campaign types which will definitely fit your preferences and budget.

The search engine optimization process (SEO) is one of the more effective strategies are results are observable within a reasonable amount of time. When used in the long run, you can see that your ranking in the Search Engines can climb up to the highest possible numbers. The only drawback to this method is that search engines tend to update their search algorithms like Panda and Penguin at an insane pace which means that the SEO specialist has to adapt their techniques quickly or your rankings would not change or worse, decrease considerably.

With that, it is best not to pick a SEO company that relies heavily on Keyword overloading and other SEO shortcuts and quick fixes as algorithm updates have rendered them ineffective as of recently. Instead, hire the services of a company that applies more effective techniques like creating engaging content for your site and linking your different accounts together to increase web traffic.

What to Expect

With a Multi-Channel marketing approach, you can be certain that your brand can be instantly recognizable. After all, the campaign is designed to make your brand all the more recognizable for potential customers. This would lessen expenses in the future in terms of marketing especially if you want to introduce something new to customers.

A Multi-Channel strategy also helps in maintaining the momentum of your marketing despite any changes in the various avenues. Such changes include policy changes, algorithm updates and missing or retrievable files like videos. Even if such things happen, the strategy allows you to adapt quickly and still enjoy a healthy return of investment.