Moms: A Multi-Billion Dollar Market?

by Lee B. Network/Internet Marketer

The goal of any business is to make money. We're talking about the long term goals of increased revenue. With that being said, many businesses are missing out on a multi-billion dollar market: moms.

You may ask, “Why are moms so important?”

Moms are industrious. According to BSM Media Inc., mom spending is already over the trillion dollar mark.

Also according to BSM Media Inc., almost 90 percent of moms consider themselves the financial head of the household. They shop for everything related to the household: kids clothing, appliances, electronics, outdoor furniture, accessories and home improvement items.

Any husband that shops for these things is going to consult their wives before buying them. Why? Wives do the research into these products to find the best on the market. Moms influence as much as 85% of the purchases for the home. That’s over 70 million women. It doesn’t get any bigger than that.

Just think about it, all the tasks that moms handle in a day. They take care of the housework, shuffle kids to and from school, sporting events and other activities, cook dinner and manage the finances. In order to keep everything straight, they employ a wide variety of technology. It’s not uncommon to see a mom sitting in the park browsing the Internet on her Iphone or Ipad while the kids play.

Moms are also savvy on the Internet. The trend for many years has been moms coming out of the workplace and starting their own businesses at home to spend more time with their kids. Needless to say, moms have developed a network of blogs, websites and forums designed to teach moms everything from designing websites, starting an online business, marketing to other moms and managing their homes at the same time. Their buying power increased exponentially with their knowledge.

Traditionally the only products marketed towards women were household products and cooking items. This goes back to the old school thinking that a woman’s place was in the home. Many companies are beginning to see that this has been a huge malfeasance.

Women and moms have made an imprint in the man’s world in many areas. They don’t just surf the Web, they are becoming entrepreneurs with widening influence over Internet marketing. Having moms shun your product because you are not marketing to them means they are also spreading the word to other moms across the world via the internet and social media.

Moms are influenced by other moms. As moms become more “connected” in the world, their spending will increase. No product is off limits to mom advertising.

Moms do rule the world. Gain the support of savvy moms with your products and your business will reap the benefits.

Thanks for reading,

Lee Brown

Mizz Boss Marketing

http://ibourl.com/1knj