Mobile App Development Tips: Ads You Should Avoid

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

Mobile app development trends are getting rocket-speed due to high monetisation scope. But there are some cons are also present. Here today this article will guide you about some in-app display ads which you should need to avoid or dis-integrate during app development.

Before we get into it, you need to know why this is important. With the growing markets of mobile app development, there are millions of apps are listed in the Google Play Store and as well as Apple’s App Store. When we are talking about the freemium model of mobile application, the monetisation process entirely depends on third-party display ads or in-app ads. Developers are working day and night to deliver quality service on behalf of their clients and fixating great ads for fetching better ROI.

Though in-app display ads are a crucial element for monetisation, there are some types of ads are circulating which can decrease your app uses or lower the number of downloads or tends to uninstall due to bad impression among the users as well as onlookers.

Now here given some particularly terrible ads example, which you should avoid or never integrated with your application:

# Mobile ads which are technically errored or flawed:

There are some ads which don’t have any ‘close button’ or the button isn’t working either. This kind of ads is halting the app journey and effects on user-experience. The user either quit the app forcefully or kill it to get rid of this. These types of ads are called technically errored or flawed ads.

You should dis-integrate this as soon as possible because it leads to frustration.

# Below average quality ads:

Wrongly designed ads are categorised as low-quality ads because it fails to load properly or it’s incompatible with many devices screen which leads to destroying users screen orientations.

This kind of ads usually impact conversion rates negatively and make the user experience feel a lot less polished.

As a developer, this happening is not acceptable in terms of value service providing agreement with the client.

# Ads holds abusive content:

Abusive ads can be triggered by a range of different messages and pop-ups on your app screens such as ‘warning’ about a virus or ‘congratulated’ about winning a lottery. Generally, this kind of ads haven’t any close button or intended to trick users into tapping them. Sometimes this type of ad contains another ad hidden within it, whenever you tap on the close button it will open another more horrific ad.

# Ads are categorised as offensive in nature:

When ads are just triggered because of users current mood, that can be offensive on professional or personal criteria. Offensive ads may be categorised with technically flawed ads because of its nature of display and design. The ad comes with no ‘close-button’ as like technically errored ads.

Conclusion:

Above given ideas can help you to recognise which type of ads you need to avoid during the mobile app development process. If you need more assistance you can get in touch with professional marketers from an experienced app development company in Sydney, Australia to get the go-to-market strategy to deliver the user-friendly application to drive consistent monetisation process.

Jonathan Paul is a proficient and skilled mobile app developer and technical writer from Vision and Solutions in Sydney, Australia, a leading mobile app development company delivers a client-centric, user-friendly mobile app for every business and personal needs.