Mobile App Development Services for ecommerce Business - Benefits

by Digital Hub Solution Website Development and Digital Marketing Services

We’re living in a world that is highly influenced by mobile technology. Today, most businesses prefer having a mobile application. As per research, more than 58% of people use their smartphones to check out reviews, offers and shop online. The use of apps for ecommerce businesses has increased the demand for mobile apps across all sectors. Thus, many online store owners are now concentrating on building mobile apps for their stores. 

In this blog, we will discuss the importance of mobile application development services for ecommerce businesses.

 1.   Customers Favor Mobile Apps over Mobile Browsers

Customers prefer easy to use platforms to shop online. As a result, they find mobile apps more convenient to use than browsers. As apps offer faster access to products, they are a great solution for businesses that have a wide range of products to offer.

 

With mobile application development services, a shop owner can request various functions. These include sending push notifications, reminders, and social media share buttons below each product. It also helps to give a more personalized experience to customers such as setting preferences, creating accounts, and keeping their private information safe. All in all, they offer instant access to products both online as well as offline. 

2.   Help Build a Loyal Audience 

These days, customers have become more cautious. They prefer to check the mobile website to see find out everything about a brand and product. If they think that the brand is reliable, they go ahead and download the app. An application depicts a high engagement level with the brand. Customers can spend hours on an app and not get bored while on a mobile website, they tend to get bored after a while. 

They prefer shopping via an app because they receive customized services that a website does not offer. By providing a personalized experience, brands have started building a loyal audience base. They’re getting high conversion rates and improving their brand awareness day by day. 

3.   Easy Conversion  

Ecommerce mobile apps are a combination of attractive UI, easy navigation, and seamless usability. This leads to higher conversion rates. Whenever a user visits an app, they purchase products, perform research and read reviews, and more. If they don’t like a certain item, they get the option to shift to other brands and products. 

Although eCommerce website development services are popular, they cannot retain a customer as well as mobile apps. An e-commerce mobile application holds the power to retain a customer. The abandoning rate in a mobile application is way less than desktop and mobile browsers. It is one of the essential elements that lead to improved conversion rates. 

 

Apps also allow sellers to determine an effective sales strategy. They can check the time spent by customers on the app and plan out a strategy for sending push notifications related to each customer’s requirements and preferences.

 

4.   The Inbuilt Features Promote Greater Engagement

Smartphones have several features that can be easily integrated with apps. App integration offers improved customer engagement and smooth navigation. In short, these features decrease the efforts of customers and help them make quick payments.

The features include -  

GPS/Location: This enables the app to identify the user location and helps companies to recognize sellers that are close to the buyer’s location. If your customer is looking for the physical location of a store, this feature guides them to the nearby shop. The geotagging feature completely eliminates the need for manual address addition. 

Mike: Voice search is an incredible option that allows customers to search what they’re looking for - verbally. It helps customer search faster and improves the effectiveness of the search. Most times a customer doesn’t know the spelling of a product but can pronounce it; this is where this feature comes to their rescue. 

Camera: An integral element that lets ecommerce websites to share pictures shared by customers on their social media channels and store. This improves their credibility and brings its products to real-life. It also improves the chances of a sale and enhances the engagement rate. 

Mobile application development services are of great importance for ecommerce businesses. Making an ecommerce store successful is not easy but with an app; an owner gets closer to their dream. It helps them grab better opportunities and eventually attain their business goals. 

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Created on Sep 11th 2020 05:09. Viewed 371 times.

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